SAMSUNG VS NOKIA

English a.a. 2005-2006

Laura Moscatelli
Alberto Olori

Laura Moscatelli &

Alberto Olori

with Samsung its not that hard to imagine

Laura Moscatelli & Alberto Olori

SAMSUNG vs
NOKIA

Samsung has market

leadership through its
innovative and hot
mobile phones and it
has young consumers

Nokia has concentrated

its efforts on design and it
has consumers among
businessmen

BRAND
Nokia is a
traditional brand;

Samsung is a
young brand;

Its logo is
connecting
people

Its new logo is

with Samsung
its not that hard
to imagine

QUALITY
Samsung is considered a medium/high
quality brand by a segment of consumers
between 15 to 35 years of age
Nokia is considered of a very high quality
by a segment of consumers between 35
to 50 years of age

QUALITY
Nokia has concentrated its efforts on design
forgetting that function is more important
Samsung has spent money on the latest
high-tech device. It has exploited
technology and produced increasingly
small handsets

ORGANIZATION
NOKIA
Developer of business and the father of Nokias new corporate: Pekka
Ala-Pietil
President of nokia mobile phones: Matti Alahuhta
Chief Financial officer at nokia:Olli-Pekka
Presence: All over the world

SAMSUNG
Chairman and chief executive: Kun-Hee Lee
Chief executive officer: Chong-Yeul Pae
Presence: Europe and Japan

WHO IS THE LEADER?!?

the struggle will probably never
end