BUSINESS POLICY AND STRATEGIC MANAGEMENT

Course Code:
602

BBL
Credit Units: 04

Course Objective:
The aim of the course is to orient the students in theories and practices of Strategic Management so as to apply the
acquired knowledge in formulation and implementation of strategies for better decision-making. This is a gateway to
the real world of management and decision-making.

Course Contents:
Module I: Introduction
Planning, Evolution of strategic management, Concept of corporate strategy, Patterns of
strategy developments, Levels of strategy.
Module II: Mission and Vision
Mission, Vision and Business definition.
Module III: Strategic Analysis
Environment Threat and Opportunity Profile (ETOP), Industry analysis, Strategic advantage
profile (SAP), Competitor analysis, Market analysis, Environmental analysis and dealing with
uncertainty, Scenario analysis and SWOT analysis.
Module IV: Strategic Choice
Strategic Choice: Traditional approach, Strategic alternatives, Various models - BCG, GE Nine Cell Matrix, Hofer's
Model, Strickland's Grand Strategy Selection Matrix, SWOT and it's Impact, Basis of Choice, Strategic Choice Michael Porter's Approach: Michael Porter's Model, Generic competitive strategies, Cost advantage, Differentiation,
Technology and competitive advantage, Co-evolving, Patching, Strategy as simple rules.
Module V: Strategic Implementation
Operationalizing strategy, Institutionalizing strategy, Strategic control.
Module VI: Recent Developments
Recent Developments in the field of strategy.

Examination Scheme:
Components
Weightage (%)

P/S/V
10

CT
10

Text & References:

Business Policy and Strategic Mgmt., Jauch & Glueck
Strategic Planning, Pearce & Robinson
Strategic Planning, Ramaswamy & Namakumari
Competitive Advantage, Michael E. Porter
Business Policy and Strategic Mgmt., Thomson & Strickland (PHI) (12 th Ed.)

C
05

A
05

EE
70