Entrepreneurial Motivation

Motivation : An inner spirit that activates & directs our

behavior towards our goals.

Motivating Factors
Internal factors :
• Desire to do something new
• Educational background
• Occupational background or experience
External factors :
• Government assistance and support
• Availability of labour and raw material
• Encouragement from big business houses
• Great demand for the product
Factors which prompted the new Entrepreneurs to
enter Entrepreneurship

Factors Intrinsic to Entrepreneurs :

• Enterprising attitude
• Training / Education in such kind of prodn
• Previous experience in the same or related line.
Factors Extrinsic to Entrepreneurs :

• Shortage of demand for products

• Government and institutional assistance
• Advice of business friends
• Profit earned by friends in similar concern
• Contact with others
• Unsound units available at Cheap price
 Entrepreneurs are motivated to enter industry
mainly because of 4 factors

3) They possessed technical knowledge or

manufacturing experience in the same line
4) There was heavy demand for the product
5) The Governmental & Institutional assistance
available facilitated individuals to enter industry.
6) They have enterprising attitude