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    This document outlines a marketing plan for a Great Harvest bread store internship program called "Home Away From Home". The plan targets interns in Rexburg, Idaho and aims to create a welcoming community environment through social media hashtags, in-store music and games, and family game nights with a total budget of $93. The objectives are to make interns feel at home away from home and convey that home isn't far when they're at the Great Harvest store.

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    This document outlines a marketing plan for a Great Harvest bread store internship program called "Home Away From Home". The plan targets interns in Rexburg, Idaho and aims to create a welcoming community environment through social media hashtags, in-store music and games, and family game nights with a total budget of $93. The objectives are to make interns feel at home away from home and convey that home isn't far when they're at the Great Harvest store.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    63 views16 pages

    GH Presentation

    Uploaded by

    api-281489269
    This document outlines a marketing plan for a Great Harvest bread store internship program called "Home Away From Home". The plan targets interns in Rexburg, Idaho and aims to create a welcoming community environment through social media hashtags, in-store music and games, and family game nights with a total budget of $93. The objectives are to make interns feel at home away from home and convey that home isn't far when they're at the Great Harvest store.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 16

    Home Away From Home

    Key Messages

    Target Audience

    Research

    Great Harvest Internship

    Social Media

    #GreatHavestRexburg
    #HomeAwayFromHome

    In-Store

    Live Music Hangout

    How It Works:

    Family Game Night

    $70 - Board Games


    $15 - Map

    Budget

    $2.75 - String
    $2 - Event Poster
    $2 - Mission Statement Poster
    $1.25 - Stickers

    = $93

    Objectives

    With Great Harvest, home really isnt that far away.

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