TABLE OF CONTENTS

S.NO.

CHAPTER NAME
ABSTRACT

iii

LIST OF TABLES

vii

LIST OF FIGURES

viii
1

INTRODUCTION

1.1 Facts figures

2

COMPANY DESCRIPTION

2
2

2.1 History

2.2 Major Subsidiaries

2.2.1 Reliance Telecommunication Limited
2.2.2 Reliance Tech Services
2.2.3 Reliance Globalcom
2.2.4 Reliance Digital TV
2.2.5 Reliance Internet Data Centre

5
5
5
5
6
6

2.3 Acquisition

2.4 Corporate Profile

2.4.1 Board of Directors

8
8

2.5 Chairmans Profile

2.6 Organizational Setup

3

PAGE NO.

PRODUCTS, SERVICES and COMPETITORS

10
10

3.1 Products
4

S.NO.

CHAPTER NAME
3.2 Tariff Plans for various services
3.2.1 For Prepaid Base Tariff (GSM & CDMA)
3.2.2 Popular Postpaid Tariff Plans (CDMA)
3.2.2.1 Detailed View of FIRSTPLAN
_LOCAL149
3.2.3 Popular Postpaid Tariff Plans (GSM)
3.2.4 Popular postpaid plans for data card
3.3 Distribution and channel partners

11
12
12
13
15
18
19

3.4 Competitors
3.4.1 Services provided but the competitors
3.5 Channel and channel partners
4

PAGE NO.
11

INTERNSHIP AND ACTIVITIES

20
22
24
24

4.1 Objectives

24

4.2 Nature of work

24

4.3 Work Methodology

25

4.4 Tariff wars

25

4.4.1 CDMA

26

4.4.2 GSM

28

4.4.3 Data Card

4.4.3.1 Reliance Net connect Broadband Plus
4.4.3.2 Tata Indicom photon plus

28
32
34

4.4.3.3 BSNL EVDO

37

4.5 Market share

5

S.NO.

CHAPTER NAME
4.4.1 Market scenario

40

4.6 Questionnaire Pattern

40

4.6.1 Question Types

40

4.6.2 Methodology

40

4.6.3 Duration
5

PAGE NO.
37

FINDINGS AND CONCLUSIONS

41
41

5.1 Findings

42

5.2 Problem being faced

43

5.3 Recommendation

44

5.4 Conclusion
APPENDIX
Questionnaire
BIBLIOGRAPHY
REFERENCES

LIST OF FIGURES

Figure No.

Title

Page No.

2.1

Organizational Setup

3.1

Postpaid and Prepaid Connections

18

3.2

Channel of Communication

22

4.1

Market Share of Wireless operators (in %) as on 31st

March 2009

37

4.2

Market Share of Wireless operators (in %) as on 31st

March 2014

38

4.3

Market Share of Wire line operators (in %) as on 29th

February 2012

39

LIST OF TABLES
7

Table No.

Title

Page No.

3.1

Prepaid Base Tariff

10

3.2

Postpaid Tariff Plans (CDMA)

11

3.3

FIRSTPLAN_LOCAL149

13

3.4

Postpaid Tariff Plans (GSM)

14

3.5

Postpaid plans for data card

15

3.6

Postpaid International Data card Roaming Charges

16

3.7

Postpaid Unlimited Internet Plans

17

4.1

Comparison of CDMA plans of various Operators

25

4.2

Comparison of GSM plans of various Operators

26

4.3

Postpaid plans of Reliance Net connect Broadband

Plus

31

4.4

Area Covered by Tata Indicom photon plus

33

4.5

Area Covered by Tata Indicom photon plus

35