TYPOGRAPHY

Intro to Project 4

What is Typography?
The art and technique of creating, selecting,
and placing type in a design.
Type- Printed Characters and Letters
Each letterform is a unique and meticulously
designed work of art

A Brief Animated History

https://www.youtube.com/watch?v=wOgIkxAfJsk

Typeface
a set of one or more fonts each composed of glyphs that share common design features.
also called a font family

Arial
Georgia
Times New Roman
Rockwell
IMPACT

Font
The specific variation of a typeface you are using.
Point size: Arial 24 Arial 18
Width:
Helvetica Regular Helvetica Bold
Italics: Georgia Regular Georgia Italics

Anatomy of Type

Cap Height, Serif, Ascender, Descender, X- Height, Base line

Mr. Davis Rules of Type

Dont squish or stretch type!
Dont use fonts where the legibility is poor
Dont use more than 3 fonts in a composition
The word Cat doesnt need fur
Know the rules to break them

PERSPECTIVE
Intro to Project 4

REVIEW: What is perspective?

One point perspective
Brunelleschi's experiment
Vanishing point
Proportion
Depth

One point linear perspective

Orthogonal lines-

Drawing 1 point perspective letters

1.

Create type using grid

Drawing 1 point perspective letters

2. Select central vanishing point and draw orthogonal lines

Drawing 1 point perspective letters

3. Choose a spot and cut off your perspective and add shading

Two point linear perspective

Using two vanishing points, horizon, & eye level

Examples

PROJECT 4
TAKE A MOMENT TO READ THROUGH
YOUR PROJECT SHEET
Today:
Do some type research
Start experimenting with perspective
Think of appropriate words/ phrases