CR

ET
A&D
A&D
MLP
MCR
MCR

CD

Type
1 COMP
2 COMP
2 COMP
3 COMP
4 COMP
4 COMP

PDF

Name
Digital Marketing Strategy, Implementation and Practice
Marketing Strategy and Competitive Positioning
Understanding Digital Marketing Third Edition
Marketing Management and Strategy Fourth Edition
Corporate Reputation and Competitiveness
Essentials of Corporate Communication

Auther
Dave Chaffey and Fiona Ellis-Chadwick
Graham Hooley, Brigitte Nicoulaud and Nigel Piercy
Damian Ryan
Peter Doyle and Phillip Stern
Gary Davies, Rosa Chun, Rui Vinhas Da Silva and Stuart Roper
Cees Van Riel and Charles Fombrun