Fit Family

Relay

Jasmine Horne
Max Psillas
Ricky Johnson
Paul Hvozdovic

Ta b l e o f C o n t e n t s
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Mission Statement pg. 3

Values, Goals, Objectives pg. 3
Market Analysis pg. 4
Executive Summary pg. 56
Venue Arrangements pg. 7
Promotion Plan pg. 8
Flyer pg. 9
Facebook Page pg. 10
Mass Email. pg. 11
Equipment, supply, & material needs.. pg. 12
Budget and Pricing Information.. pg. 13
Staff and Staff Orientation Plan.. pg. 14
Special Arrangements. pg. 15
Inclusion Plan.. pg. 16
Risk Management Plan. pg. 17
Registration/Check-in Plan. pg. 18
Registration Form. pg. 19
Set-up Plan... pg. 20
Animation/Sequencing Plan pg. 21
Evaluation Plan. pg. 22

Mission Statement
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The Fit Family Relay was created to promote physical

fitness and healthy lifestyle habits for all families in the
West Virginia Area. We will provide a safe learning
environment for participants to enjoy as they get fit with
their families.

Va l u e s
Living in balance: physically, intellectually, & socially
Promotion of healthy living principles
Leadership, collaboration, & teamwork
Healthy community
Having Fun

Goals
To encourage families to live healthier lifestyles.
To motivate parents to be involved in their childs
physical activity level.
To promote physical activity during leisure time.

Objectives

All families will complete the relay

All families will learn healthy snacks that may be
consumed between meals.
All families will learn exercises that they can
complete during their leisure time.

M a r ke t A n a l y s i s
T h e t a r g e t m a r k e t f o r o u r p r o g r a m , Fi t Fa m i l y R e l a y ,
i s f a m i l y i n t h e We s t V i r g i n i a A r e a . Fa m i l y
recreation has contributed to numerous positive
family outcomes and plays a vital role in the
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development of family health, functioning, and

strength. Previous research has shown that family
r e c r e a t i o n i s a n e ff e c t i v e c h a n n e l i n t h e
development of family customs and promotion of
healthy youth development (Du Lee, Graefe & Burns,
2006). In the U.S, 24% of youth engaged in
moderate-to-vigorous physical activity, including
activities both in school and outside of school, for
a t l e a s t 6 0 m i n u t e s . I n We s t Vi rg i n i a , a d u l t
participation in physical activity is 43.1%.
Ta r g e t i n g f a m i l i e s a s a w h o l e w i l l i n c r e a s e
p a r t i c i p a t i o n o f a l l a ge s i n t h e We s t Vi rg i n i a a re a .
There is considerable evidence that family
outdoor recreation helps in developing family
strength and relationships. Outdoor programs often
incorporate leisure activities that not only develop
s k i l l s a n d r e q u i r e p h y s i c a l m o v e m e n t b e n e fi c i a l t o
health, but also teach perseverance, teamwork, and
cooperation among family members. This is the
reason why we chose to create an outdoor family
relay, which includes both teamwork and physical
a c t i v i t y.
With the child obesity rate increasing at a
fairly fast rate in the United States, we thought
that the best way to help with this situation is to
i n v o l v e f a m i l y m e m b e r s . Fa m i l y m e m b e r s c a n a c t a s
a form of motivation to each other when it comes to
exercising and living a healthy lifestyle. A new
s c i e n t i fi c s t u d y r e l e a s e d b y t h e J o u r n a l o f t h e
American Heart Association found that involving
p a r e n t s i n w e i g h t l o s s e ff o r t s c o u l d g o a l o n g w a y
in helping children change their behaviors and
a t t i t u d e s t o w a r d s e x e r c i s e a n d p h y s i c a l a c t i v i t y. A l l
of these factors contribute to the reason why we
chose to market families.

Executive Summary
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T h e n a m e o f o u r p r o g r a m i s F i t F a m i l y R e l a y.
O u r e v e n t i s f o r n o n - p r o fi t a n d w i l l t a k e p l a c e o n
t h e S h e p h e r d U n i v e r s i t y f o o t b a l l fi e l d . T h e p u r p o s e
of our event is to create a unique and educational
physical activity for families of all kinds to enjoy,
while learning how to become active motivators in
each others quest to living a healthier lifestyle.
T h e g o a l s o f o u r e v e n t a r e a s f o l l o w s : To e n c o u r a g e
f a m i l i e s t o l i v e h e a l t h i e r l i f e s t y l e s ; To m o t i v a t e
parents to be involved in their childs physical
activity level. Objectives for our event are as
follows: All families will complete the relay; All
families will learn healthy snacks that may be
consumed between meals; and All families will learn
exercises that they can complete during their
leisure time.
Pa rticipants wi ll need to c reate a team of f our
family members with at least one adult to register
f o r t h e e v e n t . Fa m i l y m e m b e r s m a y i n c l u d e s p o u s e ,
partner, mom, dad, brother, sister, aunt, uncle,
grandmother, grandfather, cousin, or friend. At the
beginning of the event everyone teams will be
divided into two even groups. One group will go to
one end zone and receive a 10 min lesson on
n u t r i t i o n w i t h D r. P e r r y , w h i l e t h e o t h e r g r o u p i s a t
the opposite end zone, receiving a lesson on
exercising with Coach Jeremy Overfelt. Once the
g r o u p s h a v e fi n i s h e d , t h e y w i l l j o g a n d s w i t c h e n d
z o n e s . O n c e t h i s p o r t i o n h a s fi n i s h e d , a l l g r o u p s
will come together and complete a dance warm up
w i t h D r . P e r r y . N e x t i s t h e r e l a y. F o u r f a m i l i e s a t a
time, one family member will begin at the end zone
o f t h e f o o t b a l l fi e l d , w i t h o t h e r m e m b e r s s t a n d i n g
o n t h e 3 0 , 6 0 , a n d 9 0 y a r d - l i n e , g o i n g u p fi e l d .
Each member is required to complete their assigned
exercise once the teammate before them has
c o m p l e t e d t h e i r s a n d t a g s t h e m . T h e fi r s t e x e r c i s e
is 20 jumping jacks, then the team member must do
butt kicks to the 30 yard line and tag their team
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mate. Next, both team members must complete 15

s q u a t s t o g e t h e r. T h e p e r s o n w h o w a s s t a n d i n g a t
the 30 yard line must do high knees to the 60 yard
line and tag the next teammate. These two
t e a m m a t e s m u s t d o 2 0 p u s h u p s t o g e t h e r. T h e
teammate who was waiting at the 60 yard line must
sprint to and tag the last teammate waiting at the
90 yard line. The teammate who was waiting must
complete 20 sit ups, while the other teammate is
holding their feet. When they are done, they must
r u n b a c k d o w n t h e fi e l d t o g e t t h e i r o t h e r
teammates waiting. Once the entire team is back to
the starting line, everyone must drink their own 8oz
water bottle. Each teams time will be recorded and
t h e t w o t e a m s w i t h t h e f a s t e s t t i m e s w i l l f a c e o ff i n
a family feud style battle. Three questions
pertaining to the lessons at the beginning of the
event will be asked. The questions to be asked are:
W h a t a r e t h e fi v e f o o d g r o u p s ? W h a t d o e s w a t e r
do for your body? According to the Centers for
Disease Control and prevention, what
percentage of Americans do not get
recommended amount of physical activity? The
t e a m w h o t u r n s o n t h e i r fl a s h l i g h t fi r s t g e t s a
c h a n c e t o a n s w e r fi r s t , i f t h e y g e t t h e a n s w e r
wrong, the other team has the opportunity to steal
t h e a n s w e r. T h e t e a m s w i t h t h e b e s t t w o o u t o f
three answers will be named the winners. The
winne rs will win free tickets to Camden Park in
H u n t i n g t o n , W V.

Ve n u e A r r a n g e m e n t s
T h e Fi t Fa m i l y R e l a y n e e d s a v e n u e t h a t i s v e r y
spacious because of the athletic relays involved.
With that said, on campus venue opportunities
include:
1 Butcher Center
2 Ram Stadium
3 Soccer Complex
4 I n t e rm u r a l Fi e l d
5 We l l n e s s C e n t e r
With these potential venues listed, we chose Ram
Stadium as the best option for this program if it
w e r e t o b e r u n f o r t h e e n t i r e c o m m u n i t y. T h i s v e n u e
will help keep the excitement level up during the
event and will also allow for a much larger crowd to
comfortably enjoy the event.
For our back up plan, the Butcher Center with its
indoor venue is the best choice. This will help
prevent any possible weather problems will still
allowing enough space for the activities.

Promotion Plan
I n o r d e r t o p r o m o t e o u r e v e n t Fi t Fa m i l y R e l a y ,
w e w i l l u s e fl y e r s , F a c e b o o k , a n d m a s s e m a i l . T h e
fl y e r s w i l l b e p o s t e d a r o u n d c a m p u s o n b u l l e t i n
boards in the student center and in all campus
buildings. Flyers will also be posted on sandwich
boards and on parking meters around the town of
S h e p h e r d s t o w n . I n o r d e r t o p o s t fl y e r s a r o u n d
Shepherd Universitys campus, they will need to be
a p p r o v e d b y S t u d e n t A ff a i r s . T h i s w i l l b e a c o s t
e ff e c t i v e w a y t o p r o m o t e o u r b u s i n e s s a n d i n v o l v e
t h e p e o p l e o f S h e p h e rd s t o w n . We a ls o p l a n t o v i s i t
elementary, middle, and high schools to talk to
Physical Education classes about our event to get
the students and faculty excited about
p a r t i c i p a t i n g . W e t y p i c a l l y c h o s e fl y e r s t o b e o n e o f
our promotional tools because many school-aged
kids like to see things visually whether it be in
p e r s o n o r o n t h e i n t e r n e t . I n t h i s c a s e , o u r fl y e r
can also be seen on our website.

We a l s o c h o s e Fa c e b o o k t o u s e a s o n e o f o u r
p r o m o t i o n a l t o o l s . Fa c e b o o k i s u s e d b y m i l l i o n s o f
people around the world. Among those millions of
people are college students and adults, whether it
be for leisure or professional purposes. A feature
o n Fa c e b o o k a l l o w s a c c o u n t u s e r s t o p u b l i s h f a m i l y
m e m b e r s w h o a l s o h a v e a Fa c e b o o k o n t h e i r p a g e .
Using this feature will be a great way to contact
family members in order to inform them about the
e v e n t i f t h e i r r e l a t i v e h a d n o t d o n e s o a l r e a d y.
Lastly, we also chose to use mass email as a
promotional tool. Email is widely used around the
United States for business, communication between
f r i e n d s a n d / o r f a m i l y , e t c . We w i l l b e a b l e t o s e n d a
message to the entire Shepherd University email
D i r e c t o r y , r e g a r d i n g o u r e v e n t , w i t h o u r fl y e r
a t ta c h e d . We w i l l b e g i n p ro m o t i n g o u r e v e n t 2
months in advance, starting April 14, 2014.

Flyer

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Fa c e b o o k Pa g e

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Mass Email

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E q u i p m e n t , S u p p l y, &
Material Needs
1.16 cones
2.4 tables
3. Speakers
4.8 oz water bottles
We c o u l d g e t t h e c o n e s f ro m a p e rs o n i n t h e g ro u p
that has them, the tables from the classroom,
speakers from someone in the group, and water
could be bought at the grocery store. If we were to
put this on for the community, we would need about
25-30 cones, we could use the speaker system at
t h e f o o t b a l l fi e l d , a n d t h e r e s t w o u l d d e p e n d o n h o w
m a n y f a m i l i e s / t e a m s s i g n u p f o r t h e p ro g r a m . We
would have enough water for at least 75 people.

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Budget & Pricing

Information
F i t F a m i l y R e l a y i s o u r fi r s t e v e n t s o t h e r e f o r e
w e w i l l b e u s i n g a z e ro b a s e d b u d g e t . We w i l l
develop our budget from a zero base and each item
that we need will be described and evaluated based
upon relevance, contribution, and cost
e ff e c t i v e n e s s . W e a r e s t u d e n t s o f S h e p h e r d
University so the use of our venue is at no cost
with the proper permission and reservation. Most of
the materials that we need for this event can come
directly from the equipment room in the Shepherd
U n i v e r s i t y B u t c h e r C e n t e r. H o w e v e r , t h e r e a r e s o m e
i t e m s t h a t w i l l n e e d t o b e p u rc h a s e d b y us . We w i l l
need cases of water and the prize for the winning
f a m i l y. W e w i l l n e e d $ 1 4 7 . 1 0 f o r 1 0 c a s e s o f a 2 4 - c t
8 oz water bottle case and $299.96 for the winners
pr ize of 4 Camden Park season pass tickets. In
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total, we will have a budget of $447.06 in order to

run this event.

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