ELA Lesson Plan

Persuasion with Slogans

Lesson duration: 35 minutes
Standards: CCSS.ELA-Literacy.W.5.1 Write opinion pieces on
topics or texts, supporting a point of view with reasons and
information.
Objective(s): Students will be able to name and describe the
different types of persuasion techniques and how they are used in
everyday life.
Materials: A copy of the Task Cards: Record sheet for each
student, tasks cards 1-32, a copy of the answer key
Procedure: The teacher will start out the lesson by asking the
students about a time they convinced someone they knew to do
something. The teacher will ask questions like what did you say
to get what you wanted, and how well did your persuasion
work? Once a couple of students have answered the question,
the teacher will begin to discuss the different types of persuasion.
The information the teacher will use will consist of:
Bandwagon- everyone is doing it, Hop on board, Jump on the
bandwagon.
Appeal to intellect- Smart/intelligent people are buying this
Beneficial- This is good for you
Happiness- You will be happy if you do/buy this.
Common sense- every reasonable person would agree with this
Right- This is your right/duty
Expert- Opinion of an expert, Doctors recommend
Responsibility- This is an important task/responsibility.
(10 minutes)
After the teacher explains each type of persuasion, the students
will be instructed to go around the classroom and find the task
cards that are placed along the walls. Each one will have a
different quote from a company and the students will write down
which type of persuasive strategy the company is using. The
students will write their answers on the task cards record sheet.
The students will go around for the first 5 minutes and come back

to discuss some of their answers. The teacher will clear up any

questions or confusion the students have about the slogans. (10
minutes) The students will then be instructed to complete the
worksheet and return to their desks when they are completed.
Once everyone is finished with the worksheet the teacher will go
over the slogans and what type of strategy was used. If the
students say it was bandwagon, they must be able to explain why
they choose this strategy.
(15 minutes)
Assessment: Students will be formally assessed by the task cards
record sheet (at least 85% accuracy), and informally assessed by
their verbal explanation for the answers they chose.
Accommodation: For students that need extra help, they can be
paired with a higher level student to work with or work with the
teacher. These students do not have to answer every single
question on the worksheet, but must answer at least 20.

Task Cards: Record Sheet

Answer Key

Task Cards