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P9AlexGriffiths PDF
P9AlexGriffiths PDF
ALEXANDRIA
designs
ALEXANDRIA
designs
Alexandria Lenz
1361 York Dr.
Vista, CA 92084
760.212.8194
alexcgriff@gmail.com
CONTACT
Montage
Logos
Letterhead
Business Card
Brochure
Flier
Event Ad
Web Page
Imaging
TABLE
OF
CONTENTS
CONTACT..........................................................2
PHOTODESIGN.........................................4
BUSINESS CARD................................................6
LETTERHEAD..............................................8
MONTAGE..................................................10
LOGO.......................................................12
BROCHURE.................................................14
FLIER.....................................................16
EVENT AD.........................................................18
WEBPAGE......................................................20
ALEXANDRIA
designs
TITLE:
DESCRIPTION:
PROGRAMS:
DATE:
COURSE:
INSTRUCTOR:
OBJECTIVES:
PROCESS:
PHOTODESIGN
Blessings of Clover
This is my photo design project. I wanted to make my photo the focal
ALEXANDRIA
designs
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DESCRIPTION:
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DATE:
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BUSINESS CARD
Aztec Graphics Business Card
A Business Card design for Aztec Graphics, a design company
ALEXANDRIA
designs
TITLE:
DESCRIPTION:
PROGRAMS:
DATE:
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PROCESS:
LETTERHEAD
Aztec Graphics Letterhead
A letterhead design for Aztec Graphics, a design company
ALEXANDRIA
designs
MONTAGE
TITLE:
DESCRIPTION:
PROGRAMS:
DATE:
COURSE:
INSTRUCTOR:
OBJECTIVES:
Service Montage
PROCESS:
10
Adobe Photoshop
February 15, 2015
COMM130 BYUI
Caryn Esplin
- Use the FOCUS design process with strong focal
point and flow
- Unify a layout with a consistent theme and dominant
spiritual message
- Learn to blend two or more images together
gradually, using masks
- Demonstrate more advanced Photoshop skills for
layout with multiple elements
- Use a mask to apply a filter to one part of the image
- Apply typography principles (titles, quotes, events
or scripturesyour choice)
- Format type: Legibility; Small copy & Title with
varying text size. Theme word(s)
I wanted to find something that I could hang up, or relate to, so
when choosing a theme, I kept going back to my Laurel lessons and
what I teach the girls each week, and this theme is just everywhere,
so I decided to make it my own design
I went to the LDS image archive and searched for images that had
the keyword of service, I found so many to choose from. In my final
design I decided to go with ones that had great lead room that
would keep the viewer on the page and not be led off.
Next I did a Google search for a sailboat. I searched other boats,
but I made a conscious decision with the sail boat because I feel it
encompasses adventure and the sense of the word embark.
I opened all these images in Photoshop and used the lasso, mask,
and brush tool to soften the edges and to create the overlapping
pixels. All the photos were perfectly saturated, and had nice crisp
lines. I did not have to do any editing on them. I did however create
a screen overlay with the sailboat. It had very contrasting colors and
the best solution for me was to create the overlay to lighten the
image a little.
After compiling the photos I continued to create my text format. This
was the hardest and most time consuming. I played for hours to try
to get it right. I am actually pretty happy with my final.
ALEXANDRIA
designs
LOGO
TITLE:
DESCRIPTION:
PROGRAMS:
DATE:
COURSE:
INSTRUCTOR:
OBJECTIVES:
PROCESS:
12
Adobe Illustrator
February 22, 2015
COMM130 BYUI
Caryn Esplin
- Create three completely different, original logos to
fit a company or personal image that will appeal to
the audience. Do not imitate existing logos or use
previous designs.
- Use only the Illustrator tools to create and draw your
logos. (No Illustrator pre-fabricated flares, symbols,
etc.. No photos or live-tracing. You may use an image
or drawing as a guide to trace it with the pen/pencil,
but delete the image before submitting.)
- Gather opinions from at least ten people about
which logo appeals most to them.
I used Adobe Illustrator to do all of my logos. My first process was
to sketch out several ideas and pick the ones that I thought I could
refine in a week. I have some other ideas that I would like to try to
execute, but that will have to be at another time. After sketches, I
brought it to Illustrator to create them digitally. My main tools were
the shape, line, and text tools. For my first logo, other than the type
tool, I used the pen tool to create an arrow shaped head. For my last
logo, the rectangle tool and the pen tool were extremely helpful.
In the type with my last logo I used the type on a path tool and did
some creative adjustments to get all the words where they needed
to be.
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ALEXANDRIA
designs
BROCHURE
TITLE:
DESCRIPTION:
PROGRAMS:
DATE:
COURSE:
INSTRUCTOR:
OBJECTIVES:
PROCESS:
14
origin
suits so
perfect,
theyll
mistake
you for a
mermaid
Mermaid Designs
1234 Beach Blvd.
San Clemente, CA
949.555.1234
Founded in 2015,
Mermaid Designs
originated with two sisters,
Ariel and Athena from
San Clemente, California.
Ariel is Tritons favorite
daughter, who has the
exploratory flair to travel the seven
seas to seek out the best for her
swimsuits, while Athena has the
brains and the know-how to get
the business up and running. Both,
however, have their significant
love of the ocean, and the lack of
proper swim-wear for the oceans
waves, they decided to redefine
ocean swim-wear and came up with
this fantastic new company. Now
Mermaid Designs have fashion
forward swimsuits that will
resist the wear and
tear of the oceans
waves, sand, and even
wax from your board.
MERMAID
Designs
ALEXANDRIA
designs
FLIER
TITLE:
DESCRIPTION:
PROGRAMS:
DATE:
COURSE:
INSTRUCTOR:
OBJECTIVES:
PROCESS:
16
This project is a black and white promotional flier for a conference for
graduating seniors.
Adobe InDesign
January 25, 2015
COMM130 BYUI
Caryn Esplin
Graduate
LEADERSHIP CONFERENCE
Conference is available to
graduating seniors.
Space is limited.
Registration and more
information available at:
www.vouantcomm.com/leaders
October 21
8 a.m. 5 p.m.
Lincoln Convention Center
ALEXANDRIA
designs
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DESCRIPTION:
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DATE:
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EVENT AD
Girl Scout Fundraiser Event Ad
Project 2 is an event ad for a Girl Scout Cookie Fundraiser.
Microsoft Word
February 1, 2015
COMM130 BYUI
Caryn Esplin
- Comprehend image sizing (how pixels and inches
work together)
- Find, scan and import a high-quality image.
- Create a full-bleed design.
- Choose a color scheme and typeface(s) that work for
your message and audience.
- Learn to use only Word design features without
using any Adobe programs, including Photoshop
18
Girl
scout
Cookie
FUNDRAISER
Have you
bought
your
Cookies
yet?
February 25
5 8 pm
ALEXANDRIA
designs
TITLE:
DESCRIPTION:
PROGRAMS:
DATE:
COURSE:
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PROCESS:
WEB PAGE
Captured Arrow Web Page
A web page designed to showcase a personally created logo.
I created this web page using Netbeans and Google Chrome. I used
the html and css templates for my basis of the design. After I installed the logo, I used Adobe Photoshop and Google Chrome CSS
Editor to extract the matching colors for my color scheme.
I used Adobe Illustrator to create the background with the arrows,
using the pen tool.
20
After I made the necessary changes to the CSS and the HTML files,
I validated them using http://validator.w3.org/ website to check my
CSS and HTML.