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Insurance Marketing Project Brief

This document outlines an assignment for a branding project, including sections for background, objectives, issues, target audiences, product benefits, insights, key messages, schedules, and required approvals. Reference materials are also listed to help complete the assignment. The high-level goal is to develop a branding and marketing strategy to move target consumers.

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NgocNguyen
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309 views1 page

Insurance Marketing Project Brief

This document outlines an assignment for a branding project, including sections for background, objectives, issues, target audiences, product benefits, insights, key messages, schedules, and required approvals. Reference materials are also listed to help complete the assignment. The high-level goal is to develop a branding and marketing strategy to move target consumers.

Uploaded by

NgocNguyen
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

CLIENT

PROJECT
DATE

[brand choice]
[assignment 2 project name]
[date of submission]

BACKGROUND

OBJECTIVES

ISSUE

PRODUCT IS MOVED BY

CONSUMER IS MOVED BY

PRODUCT POSITIONING

WHO IS THE AUDIENCE?

PRODUCT BENEFITS

INSIGHT: HOW CAN WE MOVE THEM?

Insurance

KEY MESSAGE TO MOVE THE CONSUMER BY

SCHEDULE

BRIEF REQUIRES WORK WITH APPROVALS


DIGITAL
RADIO
RETAIL
OUTDOOR
TELEVISION PR
PRINT

REFERENCE MATERIALS
[Food for thoughts]

OTHER

ACCOUNT DIRECTOR
PLANNING DIRECTOR
CREATIVE DIRECTOR

URLS & TITLES OF USEFUL BACKGROUND DOCUMENT

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