Col leen Mu rphy

colleen.murphy@tcu.edu
682-551-6395
808 Timber Lake Circle
Southlake, TX 76092

EDUCATION

TEXAS CHRISTIAN UNIVERSITY, Fort Worth, TX

Neeley School of Business- John V. Roach Honors College
Bachelors of Business Administration

Major: Marketing
Minor: Accounting

May 2015
Cumulative GPA: 3.93

LORENZO DE MEDICI INTERNATIONAL SCHOOL, Florence, Italy

Spring 2014
Spent four months abroad studying Italian and International Marketing; visited 11 countries across Europe

EXPERIENCE
DIGITASLBI










Boston, MA
Account Management Intern








Summer 2014
Worked for the Company's largest client, Bank of America, on partnership initiatives with MLB, NASCAR, and
Khan Academy
Responsibilities included weekly site maintenance, content review and approval packets, creative brief
development, and project kickoff and review meetings
Managed weekly client-facing email highlighting site performance and key metrics
Participated in a case study competition with fellow interns across Boston and Detroit focused on creating a
digital activation plan for a PUMA campaign internationally
PURPLE LAND MANAGEMENT





Fort Worth, TX
Marketing Intern










Summer 2013
Composed and presented a corporate marketing plan featuring market trends, proposed promotional strategies,
and guidelines for future success
Directed preparations for a national networking expo, including the redesign of all promotional materials such as
banners and informational booklets
Researched, priced and modeled proposed marketing initiatives for management approval
ALCON LABORATORIES


Tokyo, Japan
Surgical Sales and Marketing Intern



Summer 2012
Compiled and analyzed data from doctor conferences and advisory boards to discover seminar effectiveness
and trends, then presented findings to sales and marketing team
Observed firsthand the business challenges presented by differences in culture, language and etiquette during
weekly meetings and shadowing opportunities

business leadership
TCU NEELEY FELLOWS



Fort Worth, TX
VP of Technology/ Graduation Planning Committee


Fall 2012-Present
Chosen during freshman year to participate in a highly selective business honors program based on exceptional
GPA, SAT, leadership, community involvement, communications skills and potential for future success
Participate in challenging courses, assist non-profit organizations in solving business problems, perform field
research in Fortune 500 companies, study abroad and complete an individualized professional development
program

Community involvement

Professional Development Chair, Zeta Tau Alpha

Community Liaison, TCU L.E.A.P.S.: Group leader and director for TCUs biannual day of service
M.A.K.E. Catholic Charities: Prepare and direct workshops to help adults join or reenter the workforce

Technical skills

Certified Microsoft Office Specialist: MS Word, PowerPoint, and Excel

Active social media user since age 13; some might call me a pro