GEEKS SAVE THE WORLD

CAMPAIGN STRATEGY
INSIGHT

OPPORTUNITY

Consumers cant breathe without technology and most ordinary

people dont know how to resusitate themselves. Those who can
are superheroes. Those who can are Geek Squad.

We are Geeks! But we kick butt when it comes to tech support.

Our agents save the world one call at a time. Clueless about how
to install your brand new flat screen? We got your back. Shine the
Geek symbol brightly in the sky and well fly into your living room
with the fix. No need to fear Geek Squad here.

TARGET

Anybody with technology in their home who needs rescuing.

Anybody not fortunate enough to have given birth to a geek
themselves.

CONCEPT

This print ad campaign features Geek Squad members with quotes

implying ambition, determination and work ethic of a true
superhero.

TAKEAWAY

The call to action is to visit GeeksSaveTheWorld.com where a

digital execution takes consumers to a microsite where the
hashtag #GeeksSaveTheWorld aggregates social media posts.

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Our agents save the world one call at a time. Shine the
Geek symbol brightly in the sky and well fly into your
living room with the fix. No need to fear Geek Squad here.

GEEKSSAVETHEWORLD.COM

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GEEKSSAVETHEWORLD.COM

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Our agents save the world one call at a time. Shine the
Geek symbol brightly in the sky and well fly into your
living room with the fix. No need to fear Geek Squad here.

GEEKSSAVETHEWORLD.COM

#GEEKSSAVETHEWORLD
SOCIAL MEDIA CAMPAIGN

WWW.GEEKSSAVETHEWORLD.COM
OUR AGENTS SAVE THE WORLD ONE CALL AT A TIME. SHARE YOUR OWN
#GEEKSSAVETHEWORLD STORY ON INSTAGRAM, FACEBOOK OR TWITTER TO
BE ENTERED TO WIN A YEAR OF FREE GEEK SQUAD SERVICES.

home theater installed

#geekssavetheworld

wifi gives life #geekssave

theworld

never too late to get connected

#geekssavetheworld

waiting for the geeks since my

parents cant fix them
#geekssavetheworld

geeks are the

best grandki
#geekssaveth