ASSIGNMENT

Drive
Program

Subject code & name

Book ID
Credit and Max. Marks

SPRING 2015
MBADS/ MBAFLEX/ MBAHCSN3/ MBA SEM 4
PGDBMN/ PGDENMN/ PGDFMN/ PGDHRMN/ PGDHSMN/
PGDIB/ PGDISMN/ PGDMMN/ PGDOMN/ PGDPMN/ PGDROMN/
PGDSCMN/ PGDTQMN SEM 2
MB0052- Strategic Management and Business Policy
B1699
4 credits; 60 marks

Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.

Q.
No
1

Questions
What is strategy? Explain some of the major reasons for lack of
strategic management in some companies?
Meaning of strategy
Reasons for lack of Strategic management

10

5
5

Describe in brief the following environmental factors which a

business strategist considers:
(a) Political factors
(b) Technology
(a) Description of Political factors
(b) Description of Technology as an environmental factor
Write a brief note on Turnaround strategy.

Total
Marks
10

3
7

Explain the following:

(a) Core competence
(b) Value chain analysis
(a) Core competence
(b) Value chain analysis

Marks

10

5
5
10

Brief note on Turnaround strategy

5

Define the term strategic alliance. What are its characteristics

and objectives?
Definition of the term strategic alliance
Characteristics of strategic alliance
Objectives of strategic alliance

10
10

2
4
4

Write short notes on the following:

a) Competitive advantage
b) Porters Competitive threat model
a) Competitive advantage
b) Porters Competitive threat model (Five Forces model)

10

5
5