Guidelines to Term Project

Strategic Management

Requirement
Each group is required to develop &
submit a case study on a business
organization operating in Pakistan.

Step 1
Form your group
Group size must not exceed 5 persons
Select a business organization: the term
covers all private and public sector
concerns, private educational institutes
and hospitals.
Get approval from the course instructor;
approvals to be given on a first-come
basis

Step 2
Search extensive secondary data about
the organization chosen
Find out its vision and mission statements
Trace its evolution, development, products
and current market position
If its an international concern, a global
perspective may also be taken, but
ultimate focus should be on its Pakistan
operations

Step 3
Based on the information searched earlier,
identify a potential or actual problem the
company is facing/may face in the near
future with respect to any of its core
processes
Unstructured interviews from the
companys personnel, customers and/or
distributors will be of immense help

Step 4

Prepare a report
Submissions only on CD
Date of submission is the 14th session of
semester

Parts of the Report

Title Page
Acknowledgements
Executive Summary (one
page)
Table of Contents
List of Tables (if required)
Introduction to the
organization, including its
brief history, current
operations, products etc.
(6-8 pages)

Exposition of the problem

it is facing/may face (2-4
pages)
Conclusion (1-2 pages):
Includes broad
recommendations.
Remember that a case
study is qualitative
research and can only
have generalizations,
not conclusive results
List of references
Annexure (if any)

Formatting Requirements
Font = Times New Roman
Font size (text) = 12
Line spacing = 1.50