Scribd Logo
Upload

Welcome to Scribd!

  • Questionnaire Bản Chính Thức

    Uploaded by

    Annie Ngo
    22 views4 pages
    The document is a survey that aims to understand the factors affecting the success of direct selling businesses in Da Nang. It screens respondents on whether they have used products from direct selling companies. It then asks questions to understand the benefits of direct selling, and rates how proximity of the seller, product characteristics, seller attitude, and brand reputation impact metrics like frequency of purchase, new customer generation, customer retention, and purchase volume. It also identifies the most important purchase factors and rates how various elements like seller attitude, product characteristics, and brand reputation impact customer retention and purchase volume. The survey collects respondent information at the end.

    Original Description:

    Research project question

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document is a survey that aims to understand the factors affecting the success of direct selling businesses in Da Nang. It screens respondents on whether they have used products from direct selling companies. It then asks questions to understand the benefits of direct selling, and rates how proximity of the seller, product characteristics, seller attitude, and brand reputation impact metrics like frequency of purchase, new customer generation, customer retention, and purchase volume. It also identifies the most important purchase factors and rates how various elements like seller attitude, product characteristics, and brand reputation impact customer retention and purchase volume. The survey collects respondent information at the end.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    22 views4 pages

    Questionnaire Bản Chính Thức

    Uploaded by

    Annie Ngo
    The document is a survey that aims to understand the factors affecting the success of direct selling businesses in Da Nang. It screens respondents on whether they have used products from direct selling companies. It then asks questions to understand the benefits of direct selling, and rates how proximity of the seller, product characteristics, seller attitude, and brand reputation impact metrics like frequency of purchase, new customer generation, customer retention, and purchase volume. It also identifies the most important purchase factors and rates how various elements like seller attitude, product characteristics, and brand reputation impact customer retention and purchase volume. The survey collects respondent information at the end.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    No: ......

    SURVEY FOR THE FACTORS AFFECT TO


    SUCCESS OF DIRECT SELLING BUSINESES
    IN DANANG
    INTRODUCTION.
    Good morning/ afternoon/ evening, we are students from the Center for International
    Education at Danang University of Economics. We are conducting a survey about the
    factors affecting the success of Direct selling businesses in Da Nang

    SCREENING QUESTION.
    1. Do you or member of your family using products of direct selling
    company?
    1.

    Yes (go to question 2)

    2.

    No (terminate)

    2. Have you bought any product of direct selling company?


    1.

    Yes (go to question 3)

    2.

    No (terminate)

    3. What benefits that direct selling brings to you?


    1. Very less
    2. Less
    3. Normal
    4. Much
    5. Very much
    4. How much factors proximity of the seller that affects when you choose
    direct selling?
    1. Very less

    2.
    3.
    4.
    5.

    Less
    Normal
    Much
    Very much
    Frequency of purchase

    New customer generation

    Customer retention

    Purchase volume

    5. How much factors product characteristics that affects when you choose
    direct selling?
    1. Very less
    2. Less
    3. Normal
    4. Much
    5. Very much
    Frequency of purchase

    New customer generation

    Customer retention

    Purchase volume

    6. How much factor seller attitude that affects when you choose direct selling?
    1.
    2.
    3.
    4.
    5.

    Very less
    Less
    Normal
    Much
    Very much
    Frequency of purchase

    New customer generation

    Customer retention

    Purchase volume

    7. How much factors brand reputation that that affects when you choose
    direct selling?
    1.
    2.
    3.
    4.
    5.

    Very less
    Less
    Normal
    Much
    Very much
    Frequency of purchase

    New customer generation

    Customer retention

    Purchase volume

    8. What are the most important factors affect to your purchase?


    Seller attitude

    1 2

    10

    Quality

    1 2

    10

    Brand reputation

    1 2

    10

    Price of product

    1 2

    10

    Trust of customer

    1 2

    10

    9. How much does seller attitude factor affect to customer retention?


    1

    10

    10. How much does product characteristic factor affect to purchase volume?
    1

    10

    11. How much does brand reputation factor affect to customer retention?
    1

    10

    10

    12. How much does income factor affect to your purchase?


    1

    13. How much does price of product factor affect to your purchase?
    1

    10

    10

    14. How much do you trust the brands of direct selling?


    1

    RESPONDENTS INFORMATION.

    Name:
    Date of birth:
    Job:

    Gentle:
    Age:

    You might also like