Evaluation

Question 5
HOW DID YOU ATTRACT/ADDRESS YOUR AUDIENCE

Existing Media Products

When looking at similar films that are on the television we found several that we think fit our
opening sequence genre. When looking the DVD covers below I can see that they are very
appealing to the audience as they display the main characters involved in the film. Some of
them contain major scenes, for example Brick Mansions has a car scene and Cell 211 displays
the Prison Takeover scene.

Advertising Our Opening

Sequence

When we finished our opening sequence we decided to use word

of mouth and social media to advertise and let our friends know
about our new film. I also posted it on YouTube where people
could view our Opening sequence from a computer or mobile
device. We also used Facebook and linked the YouTube video.
When thinking about the best place to put my opening sequence
I decided to feature it on social networks such as Facebook,
Twitter and YouTube because these sites are popular amongst
the age group of my target audience so it would be an effective
way of attracting them to my product.

Poster

We decided to create a poster advertising our new opening

sequence.

DVD theme: we used

blood as a background
as the film contains a
lot of violence and it
can attract the
audience and they have
an idea as to what the
film is about.
Actors: we have
displayed the actors
names on the cover
because the audience
can identify who is in
the film and watch their
favorite actor.

Social integration: we
used social networking
sites such as Facebook
and Twitter to advertise
our film as the target
audience use social
media.