Introduction

Business Name:kelly,keegan

lawlor and co

Student Profile 1
Name

Keith Kelly

General description of
student

Tall in height , brown curly hair

Interests / Hobbies

Playing football and GAA

Personal
skills/qualifications

Good at talking to people

Student Profile 2
Name

Ryan lawlor

General description of
student

tall black straight hair

Interests / Hobbies

Playing GAA

Personal
skills/qualifications

Brief Business Description

What product/service I offer: sweets and drinks
Business name: kellykeegan and co
Business Mission: To make profit
How I got my idea: TV AD

How my business is socially

responsible?

Market Research
The market research I carried out was:
1. I looked where there was a gap in the market
2.I searched up prices to find the best ones
3.
4.

Results from Market Research

This will

correspond with session 6 of your workbook

We sold more stock

Target Customer Profile: __________________________________________

______________________________________________________________

My Marketing Strategy
Price: depends
Product: Sweet and drinks
Place: colin room
Promotion:
People: keith john ryan

Competition
Competitor
Other people in 4th year

Price
depend
s

Location

Unique Feature

school

(e.g. Nationwide shop/service)

(e.g. Online shop/service)

My Competitive Advantage is: _____________________________________

_____________________________________________________________
_____________________________________________________________

SCOT AnalysisDescribe your business in terms

of a SCOT Analysis
Strengths
we have a good bit of stock
good at talking

Opportunities
make money

Challenges

Threats
other people in 4th year

Gross Profit from One Unit

What is your unit of sale?
Selling Price of one unit of sale

Cost of producing one unit of sale

Gross Profit per one unit of sale

Fixed Costs per month

Utilities

22

Salaries

20

Advertising

Insurance

Loan Repayment

15

Rent

TOTAL

60

Break Even Units

What do you need to sell in one month to cover
your basic costs?
Fixed Costs Gross profit per unit = Break Even
Units

60

= 30

Actual Monthly Unit Sales

Income and Expenditure

Income

= Total Income(A)

Expenditure

Month 1

Month 2

Month 3

Month 4

Month 5

Month 6

Total

Profit & Loss Statement

Total income for the year

(a)

Cost of Sales

(b)

Gross profit

a-b

Fixed costs
Profit before charitable donation

(c)
(d)

(if

c-d

(e)

applicable to your business)

Charitable donation

(f)

(if applicable to your business)

Net profit

e-f

(g)

What I learned from the NFTE

programme

I can create MY OWN

B U S I N E S S A N D M A K E M O N E Y.

Personal Objectives & Goals

Business Goals Sell all of my product.

Educational Goals Learn from my Business mistakes.

Personal Goals Make profit from the Business.