LAURA V.

GONZALEZ
https://www.linkedin.com/in/lauravgonzalez

(443) 859-0425

lauravgonzalez4@gmail.com

PROFESSIONAL EXPERIENCE
The Philanthropy Roundtable
January 2015 to May 2015
Public Policy and Communication Assistant with the Alliance for Charitable Reform, Washington, D.C.
Drafted 9 bi-monthly newsletters with an average-open rate 10 percent higher than industry projections
Interpreted analytics and used findings to create eight monthly reports, optimizing web presence and strategy
Utilized HTML code for maintenance and oversight of the ACR website and blog in Expression Engine
Researched and designed 12 state-profile outreach brochures dispersed to 12 senators and 192 congressmen
The National Consortium for the Study of Terrorism and Responses to Terrorism
September 2014 to May 2015
Social Media Coordinator, College Park, MD
Wrote, edited and published more than 20 original news, research, and profile stories on organizations website
Optimized social media presence, increasing Facebook likes by 16 percent and Twitter followers by 24 percent
Promoted to paid employee after three months with the organization
University of Maryland Campus Recreation Services
September to December 2014
Communication Assistant, College Park, MD
Composed more than eight bi-monthly blogs on a variety of topics including student profiles and program promotion
Conducted research on Big Ten schools online practices to compile an industry competition analysis report
Developed a promotional campaign and contest for the university-student created fitness tracking app GymQ
Salisbury University Center for International Education
May to September 2014
Public Relations Intern, Salisbury, MD
Increased Facebook likes by 24 percent and Twitter followers by 63 percent through outreach and engagement
Designed the cover of the annual program catalogue in InDesign, maintaining organizational recognition and style
Established a sustainable-use Social Media Strategy Manual for future online engagement
Capstone on Campus Management at South Campus Commons
December 2012 to May 2014
Community Assistant Supervisor, College Park, MD
Supervised a staff of 15 students with an 85 percent retention rate
Bridged communication gap between more than 3,000 residents and 30 professional staff as the Resident Liaison
EDUCATION
University of Maryland, College Park, MD
Bachelor of Arts, Communication: Public Relations
Minor, International Development and Conflict Management

May 2015
Deans List January 2014 to May 2015

Center for Cross-Cultural Study, Seville, Spain

Cultures of the Contact Zones: Seville, Al-Andalusia, and the Atlantic World
SKILLS
Microsoft Office Professional Suite
Adobe Creative Suite 6
CMS: Drupal, Expression Engine and WordPress
HTML code

January 2013

Constant Contact, MailChimp

Vocus
Google Analytics
AP, APA and MLA style

ACTIVITIES AND COMMUNITY INVOLVEMENT

Miles for Smiles
Co-Creator, Communication and Outreach Specialist, Event Coordinator, College Park, MD
Raised more than $3,500 in 30 days through campus and community outreach

January 2015 to Present

Awarded $7,500 dollars from the first place and Audience Choice awards in the UMD Do Good Challenge
Public Relations Student Society of America
February 2013 to May 2015
Public Relations Director, College Park, MD
Meyerhoff Center for Jewish Studies and Gildenhorn Institute for Israeli Studies
February 2012 to May 2015
Paid Event Planning and Creative Design Assistant, College Park, MD
iFLIP4: Social Activism Blogging
November 2013 to January 2014
Featured Blogging Correspondent, College Park, MD