Case Analysis

Laura Arana
Juan Javier Sanchez
Kourtney Sisneros
Sergio Rodriguez

Our Mission
To attract and attain
customers with highvalued products and
services and the most
satisfying ownership
experience in America.

Vision Statement
To be the most
successful and
respected car
company in America.

Strengths
Toyota has created through the

years great customer support

and loyalty with its high quality
vehicles and affordable costs.
Toyota cars include all the major
features that the higher end
vehicles, such as Lexus or
Mercedes, have.
Toyotas world wide reputation
has evolved throughout the
years creating strong customer
satisfaction.

Performance
Toyota Motor
Corporations vehicle
production system uses
lean manufacturing
system or Just-inTime (JTT) System
with the objective of
making the vehicles
ordered by customers
in the quickest and
most efficient way.

Company Size
Toyota Company is

created of 35,838 direct

employees and 156,958
indirect employees.
The direct employees
that are involved right
here in Texas are that of
2,040 and 12,510
indirect employees

How was this possible?

It all starts with the designer, developers,

suppliers, and ends with the team members
that make it all happen.

Recently, Toyota
has been
experiencing a
recall that affects
each and every
Toyota owner as
well as the
reputation of its
company.

Factors Concerning El
Paso
The worldwide recall of
Toyota will touch about
20,000 car owners in El
Paso.
Camry
Corolla
Avalon and Highlander
cars
Matrix Hatchback
Tundra PickUp
RAV4
Sequoia SUVs

The Problem Toyota Faces

Eight Toyota models having

the same problem with the

gas pedal.
Criticism made by the news

media and competitors.

Lack of communication

between the company and

Toyota owners.

Solution
Getting in touch with
every customer. . . . .

Improving the
communication
channels with the
parent company.

Create and
monitor a
database of
repairs and
concerns. . . . .

Call to Action
All these parts of the
solution are needed
to keep in line with
the vision
statement.