Brief 02 _ Akin _ Evaluation

Adam Garbutt
Evaluation
Brief 10 Art & Design Yearbook
Create the end of year show publication for Art and Design
Interdisciplinary 2015 ready for print. The title and theme of the
book is Precipice. The course is in its final year, the theme of
precipice represents the ending of the course and new beginnings of
the students.
This is probably one of the only briefs this year; Ive really not
enjoyed all to well. Although it was a collaborative, it wasnt there
that the problem laid, it was with the client. The tutors from Art &
Design and their entourage of reps to discuss their ideas with where
a inconvenience and a nuisance when things got busy. Such as the
week we needed to hand in the proof copy, we were still missing
most of the work and it required a chain of command to get
messages from one end to the other. This really put a dampening on
the project, even though me and Sam are both proud of the
outcome its just disheartening when we put so much work into
something and we dont get the same amount of work back from
the people we are making it for.
Its given me a new perspective on client work, and how much of a
hassle they can be when it comes to relying on them for the copy
for a project, because without content the project cant move
forward. The outcome we came up with though, is really nice and I
actually enjoyed making the front cover and designing the insides. I
just didnt enjoy the hassle of chasing up work and copy.