A LIVE PROJECT REPORT ON TWO

WHEELER SHOWROOM

Submitted By
Mathan Raj.P.K.

SITE VISITED FOR THE PROJECT ANALYSIS

BAJAJ SALES & SERVICE
Authorized Service Outlet for VDS Sayar Bajaj
SRI LAKSHMI MOTORS
Chittoor High Road,
(Near Vijai Sales)
Katpadi,
Vellore 632 007.

SALES MANAGER: D.VENUGOPAL

PERSON WHO ASSIST US FOR THIS PROJECT:
Mr. THAMOTHARAN
Tel: 2249925, 2249935
Mobile: 90033 88858
Email: dvenubajaj@gmail.com

INFORMATIONS PROJECTED:
Influence of external environment on the two wheeler showroom.
Softwares used for recording the transactions in the showroom.
Classification of the products available in the showroom.
Socio-Economic data of the customer.
ENVIRONMENTS WHICH INFLUENCED THE BUSINESS
Demographic Environment
Economic Environment
Geographic Environment
Social & Cultural Environment
Political & Legal Environment
Technological Environment
Demographic Environment:
The population of the vellore city influence a lot in their business. Now-adays there sales of bikes especially Pulsar, are being used by most of the young age
people. The sales improvement is more with the men than women. Because, bajaj
products are famous for 2 wheelers for men. Most of the women are going for TVS
product (Scooty Pep). Since, Bajaj is famous for Mileage, most of the customers
are coming for that only.

Economic Environment:
The type of economy of the visited site is Capitalistic Economy. The
economic condition of their business is a developed economy.
Geographic Environment:
The geographic location of the showroom is a busy area where their business
got influenced a lot and also the place is good for transport of their products from
the manufacturing area. Since, they are handling only sales and services, there is
no other geographic factors influenced their business. This particular showroom is
one of the 4 sub dealers of bajaj in vellore. They got their Main Dealer located
opposite to the New Bus Stand, Vellore. So, their business got dull sometimes
because of the presence of Main Dealer nearest to them. But service is only present
in this showroom only. So, they are the best in the service and none of the other
dealers are handling the service. Their sale of product was 60-70 per month. But, it
got decreased to 30-40 products per month. This showroom was started only few
months before after the closing of Susee Motors who was a sub dealer of bajaj in
the same area.
Social & Cultural Environment:
During the festival time, their product sales was more than the normal days
because of different offers what they are providing at that time. In case of social
class, maximum of middle class people are influencing their business than high
class people. There is a average level of rural customers who influenced their
business too. Most of the rural customers are buying 100cc bikes. But Pulsar is

being used by average people, which is the famous bike model of the Bajaj
Company.
Political & Legal Environment:
The owner of the showroom is a politician. His name is Mr.K.R.Ravi,
katpadi Councillor & Lions Club Chairman of katpadi. So, they got a political
support and it doesnt influence more in means of their business. But only if they
are facing any issues externally that is the time they are solving it easily because of
the political support.

Technological Environment:
Since, that particular showroom is also dealing with the services, they got
different machineries for their service. And the products which are especially made
for rural people like Discover 100cc, comes with many features which is their in
the other bikes. Some of the features which was included in the Discover 100cc
model are Self Starter, LED Rear Light and also with 5 gear.
SOFTWARES USED
Tally - For Managing the Accounts.
ABS Software used for billing(Developed in FoxPro Language)
ABS - Anwar Business Solution. (Company Name who develops the
software)

PRODUCT CLASSIFICATION
MODEL
PLATINA WITH ALLOY WHEEL
PLATINA 125 KS
PLATINA 125 ES
PULSAR 150 ES UG III
PULSAR 150 ES UG4
PULSAR 180 UG4
PULSAR 220 SF
XCD-ES
XCD-KS
XCD-135 ES DRUM
XCD-135 ES DISC
DISCOVER UG ES 135cc - DR BRK
DISCOVER UG SPORTS 135CC
DISCOVER DTSSI-ES
KRISTAL
AVENGER

ON ROAD PRICE (In Rs)

39951
42012
47407
67894
69502
73639
81335
49614
46397
51141
53339
55120
58251
47691
42976
75096

SOCIO ECONOMIC DATA OF THE CUSTOMER

As mentioned before in the Demographic environment & Social
Environment, the average economical customers are more than the high class and
lower class status of the customer.

CONLCUSION
Thus, Id learnt the business environment of the two wheeler showroom.
And also about the various factors which influence the business and the various
products of the bajaj auto.