N MA

RTIN
EVEN
T CON
CEPT
PROP
OSAL

A S TO

Jakarta, 30 January 2015

Prepared by EXIT9 INDONESIA for ASTON

THE BRIEF

TARGET RESPONSE

Through this event Aston Martin Indonesia want to

:
Introduce the brand to Indonesian
Market
Create awareness about the brand
Product positioning among the market of
sport luxurious car
Call out the potential clients

List of invitees :
Car Collector and Sports Luxurious Car
Enthusiast

Potential Buyer from Ivans Motor

Database

Through this event hope the invitees could feel

:
This is me

This is one thing I need to completes me

I fell in love with it

AGENCY
RESPONSIBILITIES

Event Concept
Entertainment and Event Flow
Mechanism
Production and Supporting Tools
Cost Estimation
Event Documentation

THE EVENT

EVENT OBJECTIVE
Provide a space for partners or invitees who are
interested to know Aston Martin closer through the
power, beauty and soul and make them fall in love.

EVENT DETAIL
DATE
Wednesday March 18, 2015
TIME
Media Launch
12.00- 15.00
Customer Gathering 19.00- 22.00
VENUE
X2

GIVEN CONCEPT

UP CLOSE AND PERSONAL

Persuade the invitees to see the Aston Martin in a personal way.
Create a mental and emotional relationship through the power, beauty and soul.

THUS CREATE A STRONG BOND

EVENT THEME

ASTON MARTIN
BOND PARTY

When its only about Aston Martin and you

EVENT HIGHLIGHTS
The Procession
Use kagemu dance
and dancer to
unveiling the beauty,
power & soul

The Performers
Taking the idea from
London iconic culture
for performances.
When all about
theatre, dance, art,
and classical music.

The Ambiance
Elegant and classic
theme to describe
Aston Martin
In a sophisticated
way. Lounge, Gallery
and ballroom party.

MEDIA LAUNCH

MEDIA INVITEES

AUTOMOTIV
E MEDIA

DAILY NEWS
PAPER

HIGH END
LIFESTYLE

ONLINE
MEDIA
TV NEWS
AND
ENTERTAINME
T

RUNDOWN
NO :
1

12:00

13:30

TIME :

13:30

13:35

DUR :
1:30

0:05

13:35

13:40

0:05

13:40

13:50

0:10

ACTIVITIES :
Media Registration + Lunch

Mc Greetings - Event Introduction

Aston Martin Journey (Visual Material on

Screen)

Aston Martin Jakarta Representative

Aston Martin Regional Representative

Launching Procession :
The lights will turn off suddenly after Speech
from Aston Martin representatives finished

13:50

14:00

0:10

14:00

14:45

14:45

14:55

0:45

0:10

Kagemu Dance will appear, continue with

dancer to unveiling Beauty Power & Soul of
Aston Martin

Up Close & Personal with Aston Martin

Q&A

14:55

15:05

0:10

Photo Session

14:55

10

15:00

15:00

0:05

15:02

Lucky Draw

0:02

MC Clossing

AUDIO :
Playback

MIC

Sound from LED

Screen

NOTED

MIC

Ambiance

Playback

MIC

Aston Martin
Representative +
Media

Mc + Aston Martin
Rep.

MIC

PHOTO BACKDROP

12:00- 13:30

Photo Backdrop Before media going to registration table, they can take
photo at photo backdrop by moment to go

MEDIA REGISTRATION + LUNCH

Media Registration will start at 12:00 up to 13:30

While Media being register the one who already came can enjoy their lunch

MC MEDIA LAUNCH
MC GREETINGS Event Introduction

Zivana Letisha
13:30

- 13:35

Mc will greet the Media and introduce the event

ASTON MARTIN JOURNEY Visual on LED screen

13:35

- 13:40

Story of Aston Martin from the first production up to present time

SPEECH

:
y
B
1
h By :
c
e
Spe ech 2
Spe
13: 40

- 13:50

An Speech by Aston Martin Jakarta Representative and Aston Martin Regional

about Aston Martin Brand

ASTON MARTIN LOUNCHING PROCESSION

13: 50

- 14:00

Procession will begun with the light suddenly Black Out and KAGEMU Dance Special
Performance, Arranged with James Bond Theme, will start around 5 continue by dancer to
unveiling the beauty, power & soul of Aston Martin

PHOTO SESSION LEAD BY MC

14: 00

- 14:10

Photo session will be lead by mc for media

purpose

QUESTION & ANSWER

14: 10

- 14:25

Question & Answer for the media lead by MC and Aston Martin
Representative

UP CLOSE & PERSONAL WITH ASTON MARTIN

14: 25

- 14:55

Up Close & Personal with Aston Martin moment is, time to audience to have a look
more closer with the car and will be accompany by Aston Martin sales team that
will make more personal moment.

LUCKY DRAW FOR MEDIA

14: 55

- 15:00

Lucky draw with surprise pries will be given to the 3 lucky media representative

MC CLOSSING

15: 00

- 15:02

Mc will close the event

CONSUMER LAUNCH

MEDIA REGISTRATION + LUNCH

19:00- 20:00

Photo Backdrop,
Before media going to registration table, they can take photo at photo backdrop by

MEDIA REGISTRATION + LUNCH

19:00- 20:00

Guest Registration
All guest who will participate in the event will be register by invitation card that
they bring.
Guest without invitation card will rejected to enter the X2

MC CONSUMER LAUNCH
MC GREETINGS Event Introduction

Adrian Maulana
20:00

- 20:05

Mc will greet the Audiance and introduce the event

20:05

- 20:20

TezaSumendra& MonitaTahaleawill sing some of the hits taken from James Bond
Movie Soundtrack, electronically arrange by DJ DhipaBaruswith String Assembled
Collaboration

ASTON MARTIN JOURNEY Visual on LED screen

20:20

- 20:25

Story of Aston Martin from the first production up to present time

SPEECH

h
c
e
Spe

20: 25

:
y
1B

- 20:30

An Speech by Aston Martin Jakarta Representative and Aston Martin Regional

about Aston Martin Brand

ASTON MARTIN LOUNCHING PROCESSION

20: 30

- 20:40

Procession will begun with the light suddenly Black Out and KAGEMU Dance Special
Performance, Arranged with James Bond Theme, will start around 5 continue by dancer to
unveiling the beauty, power & soul of Aston Martin

UP CLOSE & PERSONAL WITH ASTONMARTIN

20: 40

- 21:25

Up Close & Personal with Aston Martin moment is, time to audience to have a look more
closer with the car and will be accompany by Aston Martin sales team that will make more
personal moment.
Audience can also take a picture of Aston Martin accompany by Usher

MC CLOSSING

21: 25

- 21:30

Mc will close the event, Mc will announce to the audience to continue

party at Equinox

CONSUMER LAUNCHE EVENT FLOW

DESIGN

Photo Backdrop
Will be placed at
lobby in front of lift
Dimension 300 x
244 Cm

Approval by :

Registration Booth
Will be placed at
entrance door
Dimension 300 x
244 Cm

Approval by :

Landmark
Will be placed near
receptionist table
Dimension 240 x
150 Cm

Approval by :

Aston Martin Wall

Will be placed at
gangway 1
Dimension 300 x 1500
Cm

Approval by :

Car Display
Will be placed at in
front of bar
Dimension 300 x 500 x
10 Cm

Approval by :

Kagemu Stage

Cover for Dance Floor

Will be placed on dance
floor
Dimension 800 x 13000 x
40 Cm

Approval by :

Car Display at Dance Floor

Will be placed on dance
floor
Dimension 300 x 500 x 20
Cm

Approval by :

Buffet Table
Will be placed beside bar
Dimension 244 x 120 Cm

Approval by :

THANK YOU