You are on page 1of 1

Raw Brand Guideliness

[Further uses to be defined]


By Parallaxe, 2015.
dsgnparallaxe@gmail.com

GAUGE
Font: Gauge by Parallaxe, 2015.
Inspiration: The abstract representation of a hand while
measuring the gauge of some object by using both
thumb and index fingers.
This hand gesture describes the G for gauge and its own
meaning at the time, so that the G is used as a common
unit in order to build the other letters.
The proposed icon is also based on this principle.
5px

5px

5px

5px

3px

COLOUR PALETTE
C=1 M=82 Y=100 K=0
R=237% G=85% B=33%
HEX: #EB5523
(Closest) Pantone 1655 C

COMMUNICATION
Font: Sansation Light.
License: Copyright (c) 2011 by Bernd Montag (berndmontag@gmx.de), with Reserved Font Name Sansation
This Font Software is licensed under the SIL Open Font
License, Version 1.1.
Source: http://www.fontsquirrel.com/fonts/sansation
Current use: 41 pt. H. Tracking: 200 at current scale.
Overall arrangement: Centered.
Distance to key object at current scale: 3 px

You might also like