Colgate(Palmolive) Co.

Introduction
Colgate's long history of strong performance comes from absolute focus on
our core global businesses: Oral Care, Personal Care, Home Care and Pet
Nutrition. This has been combined with a successful worldwide financial
strategy. Around the world, Colgate has consistently increased gross margin
while at the same time reducing costs in order to FUND growth initiatives,
including new product development and increases in marketing spending.
These, in turn, have generated greater profitability. Colgate was the first
toothpaste in a collapsible tube, introduced in 1896 in New York when it had
previously been sold in glass jars since 1873. Present in Singapore since the
1920s, Colgate is almost synonymous with toothpaste in the local market. It
is also widely accepted well both in the rural and urban areas
of Nepal and India. Manufacturing units are based in India and exported
to Nepal.
Colgate is willingly to introduce manufacturing plant in Nepal where
household products are used at around 4.7% of the household products used
in world.
In 1992, Colgate established its first factory in China to produce toothpaste
for the domestic market, and by 1999 became the highest selling brand in
that world. Colgate products are marketed in China which is pronounced
gaolujie, similar to Colgate, and has a positive meaning of high-quality
cleaning gel. As of 2002, Colgate occupied 20% of the market share for
toothpastes in China. As of 2009, Colgate and its four core businesses
including Oral Care, Personal Care, Home Care and Pet Nutrition surpassed
sales of over $15, selling in over 200 countries worldwide.