Professional Documents
Culture Documents
Ingles Empresarial
Ingles Empresarial
Ingls Empresarial
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Copyright Englishvox 2010
Ingls Empresarial
Table of Contents
1. Parts of a Company
01
2. Benefits
02
3. Negotiating
03
04
05
06
07
5. Marketing
08
09
10
11
12
13
6.1. Dialogue I
6.2. Dialogue II
13
14
15
8. Answerkey
16
Copyright
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Ingls Empresarial
1.
01
Match the names of the departments (1 9) with the phrases (a i) to make a short
description of each department.
1. Sales and marketing
2. Information technology
3. Customer services
4. Human resources
5. Purchasing
6. Production
8. Finance
9. Distribution
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2.
02
Benefits (Benefcios)
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3.
03
Negotiating (Negociao)
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3.1.
04
Australia
Australians generally do not
like negotiating or high-pressure
sales. Be direct and dont go into
too much detail. Dont try to
impress Australians with your
expert knowledge. Before you
begin business negotiations,
spend some time making small
talk.
Austrlia
Os australianos geralmente no
gostam de negociaes nem de
vendas sob presso. Seja direto e
no entre em muitos detalhes. No
tente impressionar os australianos
com seu conhecimento especializado. Antes de iniciar as
negociaes, passe algum tempo
conversando socialmente.
Finland
In Finland business people often begin
negotiating right away, without small talk.
Finns can be very quiet and there are often
long silences in business meetings. Look
people in the eye when you are speaking to
them.
Finlndia
Na Finlndia, com frequncia, os
profissionais de negcios comeam a negociar
imediatamente, sem conversar socialmente
antes. Os finlandeses podem se mostrar bastante
quietos, e h longos perodos de silncio nas
reunies de negcios frequentemente.
Mantenha o contato visual enquanto estiver
falando com eles.
Malaysia
In Malaysia you should speak and behave
quietly during business negotiations. Always
stay calm. Leave plenty of time for someone
to respond to a statement you make. It is
polite to leave a pause when someone has
finished speaking.
Mexico
Personal friendships are
important in business in Mexico.
Mexicans are looking for longterm relationships based on trust
so you should spend some time
building these relationships.
Mexicans often avoid saying
no. Maybe or We will see may
actually mean no.
Malsia
Na Malsia, voc deve falar e agir calmamente
durante as negociaes. Permanea sempre
tranquilo. Planeje tempo suficiente para que
qualquer pessoa possa fazer comentrios sobre
uma afirmao sua. de bom tom fazer uma
pausa quando algum encerra uma fala.
Mxico
As amizades so importantes
para os negcios no Mxico. Os
mexicanos buscam relaes de
longo prazo baseadas na
confiana, por isso aconselhvel
dedicar algum tempo construo
dessas relaes. Frequentemente, os mexicanos
evitam dizer no. Talvez ou Ns veremos
podem, na verdade, expressar no.
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Ingls Empresarial
4.
05
I remember that day very clearly because it was the day I handed in my notice at work. I
punched at around 9:30 as usual and I didnt knock off until after 7 pm. Summer is our busiest
time so I was completely snowed under. In fact, that was the main reason I decided to jack it in
there was always too much work to do and never enough people to do it. Id already decided to set
up on my own.
I applied for a business loan and using the loan and my savings I was able to open up a small
restaurant. The trouble was, I found I was working even harder than before, even after I had taken
on a couple of people to help out. In the end, I decided to sell up and ask for my old job back so
here I am back in the office, exactly one year later.
Employing staff
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4.1.
06
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Ingls Empresarial
4.2.
07
Exercise
Match the bold words in the text with the definitions (a k). Write them in your language.
Use a dictionary to help you.
English
Your language
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Ingls Empresarial
5.
08
Marketing
advertising on TV, in
newspapers, etc.;
direct marketing by
post (mailshots);
telesales selling to
customers on the phone.
publicidade na TV, em
jornais etc.;
marketing direto por
correspondncia (mala
direta);
televendas venda aos
clientes por telefone.
Agora voc est pronto
para lanar seu produto no
mercado. Boa sorte!
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5.1.
09
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5.2.
10
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5.3.
11
Exercise
) promotion
) launch
) competitors
) strategy
) market share
) product awareness
) market research
) target market
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5.4.
12
Exercise
Look at the word map for the verb compete. Make similar word maps for these words: produce,
employ, operate. Use a dictionary to help you.
compete
(concorrer,
competir)
competitor
(concorrente,
competidor)
competitive
(competitivo)
competition
(concorrncia,
competio)
produce
(produzir)
employ
(empregar,
contratar)
operate
(operar,
funcionar)
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6.
13
6.1. Dialogue I
A: OK, shall we start? The first item on the
agenda is the schedule. The trade fair runs
for five days, and we want to have an
interesting and varied program. Does
anyone have any suggestions? Bruce?
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6.
14
6.2. Dialogue II
A: OK, everyone. Can I have your attention,
please? As you know, this meeting has been
called to discuss our website. Id like to agree
on some basic principles first, before we
discuss the details. Peggy, would you like to
start?
B: Well, its very important to have a clear,
simple layout. We want to make our website
user-friendly.
A: Norman?
C: I agree. A good layout is very important.
And I think we should avoid big graphics, if
possible.
B: What do you mean?
C: Well, if your Internet connection isnt very
fast, big graphics really slow things down.
You have to wait a long time while they
download.
A: Thats a good point, Norman. Anyone
else? Sarah?
D: We should check the information on the
website regularly. For example, when prices
change, we should make sure the website is
updated immediately.
A: Yes, absolutely right. Now, what about
languages? Winston, youve done some
research into this. What do you think?
E: Well, most of our customers speak
English, but I think we should have some
pages in Cantonese.
A: I think we need to talk about that in more
detail. And shouldnt we have a search
engine? Norman?
C: Im not sure about that. Our website will be
quite small. What do you think, Sarah?
D: I think I agree with Norman. The site wont
be very big at first. We can add a search
engine later.
A: OK. I think that covers the basics. Lets
move on to the next topic ...
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Ingls Empresarial
7.
15
A. Succeeding (Sucesso)
We succeeded in launching the new product.
(= ser bem-sucedido)
I managed to contact him just before he left his office.
(= conseguir)
Weve achieved/accomplished a great deal in the past three years.
(= alcanar, conseguir, atingir)
The company has attained all its goals/aims/objectives for this year.
(= realizar, alcanar metas/objetivos)
We fully expect to reach our sales targets/goals in the next fiscal year.
(= atingir, alcanar metas/objetivos ano fiscal)
She fulfilled a lifelong ambition when she received her masters degree.
(= realizar desejo, aspirao)
Your performance has not only met, but surpassed/exceeded, expectations.
(= atingir ultrapassar/exceder expectativas)
Weve finally realized our dream of starting up our own business.
(= realizar sonho)
B. Failing (Fracasso)
Plans and projects sometimes misfire.
(= no sair como planejado)
Companies, clubs, and societies may fold because of lack of success.
(= fechar as portas falta de)
A plan or project may falter, even if it finally succeeds.
(= ter altos e baixos)
All your plans and hard work/efforts may come to nothing.
(= dar em nada)
A plan can go wrong.
(= dar errado, falhar)
Im afraid I missed my chance; Ill have to try again.
(= perder chance, oportunidade)
C. Difficulty (Dificuldade)
I have great difficulty (in) getting up early for work.
(= dificuldade em)
I find it difficult to remember the names of everybody in the office.
(= achar difcil)
Its hard/difficult to hear what shes saying.
(= ser difcil)
Weve had some trouble/problems with the competitors lately.
(= ter dificuldades, problemas com)
I have trouble/a hard time leading meetings in the early morning.
(= ter dificuldade)
I have no money and my boss fired me. I need help; I just cant cope anymore.
(= aguentar, suportar)
I cant cope with our working situation: Im leaving!
(= lidar com)
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8.
Ingls Empresarial
Answerkey
16
1. Parts of a company
1. c
2. e
3. h
4. g
5. i
6. d
7. f
8. b
9. a
Exercise 4.2
a. capital capital
g. interest juro
b. revenue renda
c. profit lucro
i. rent aluguel
d. loss prejuzo
j. tax imposto
e. loan emprstimo
k. charge cobrar
f. costs despesas
Exercise 5.3
Match the columns.
a. promotion
e. market research
b. market share
f. launch
c. product awareness
g. target market
d. competitors
h. strategy
Exercise 5.4
produce (produzir): producer (produtor); productive
(produtivo); production/produce (produo).
employ (empregar, contratar): employer (empregador)
or employee (empregado/funcionrio); employable
(adequado para o emprego); employment (emprego).
operate (operar, funcionar): operator (operador);
operational (operacional); operation (operao).
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Ingls Empresarial
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