PRiodic Table of Elements

He

Humility

Li

Logistics

Hard News

Be

Budgeting

Na Mg
Navigate

Press Kit

Rb

Relationship
building

Ca Sc
Contacts

Scheduling

Timing

Ti

Viral Media

Sr

Zeroing

Zr

News beat

Cs Ba

Compromise

Barcelona
Principles

Fr

Ra

Focus Group

Reactive

Clipping

Newswire

Al

Si

Persuasion

Advertising
Value (AVE)

Message

Storytelling

Background

Yes

Hf
Helpful

Rf

Readability
formula

La

Cr Mn Fe Co
Crisis

Nb Mo
Ta

Two-way
Asymmetric

Media
Coverage

Writing

Media
Monitoring

Tc
Tactics

Features

Observability

Db Sg Bh Hs

Database

Strategy

Historian

Lead Time

Cause
Marketing

Ce

Press Release

Nondisclosure

Ac

Th

Press agency Ubiquitousness Non-plussed

Pa

Access

Thought
Leader

Pr

Behaviorism

Ni

Nimble

Rhetoric

Pseudo-Event

Ir

Public Interest

Internal
Relations

Mt

Measurement

Pt

Zingers

Agenda
Setting

Code

Au Hg

Authenticity

Haggle

Reasoning

Conflict
Resolution

Nd Pm Sm Eu Gd Tb
Public
Information

Social
media

Evaluation

GAP Study

Trialability

Np Pu Am Cm Bk
Publicity

Goals

In

Audience
Metrics

Community

Booking

Government Agenda setting

Relations

Objectivity

Facilitator

News Angle

Cl

Advisory role

Subjectivity

Se

Branding

Br

Kidfluencer

Te

Impressions

Xe

At

Rn

Spokesperson Collaboration

Influence

Social
networking

Sn Sb

Soundbite

Transparency

Tl

Pb

Bi

Performance

Tonalilty

Ds Rg Cn Uut
Diversity

Cu Zn Ga Ge As

Communication

Ru Rh Pd Ag Cd

Reputation
Management

Re Os

Research

Content

Spin

CounterIntuitivity

Publics

Cf

Conferences

Po

Ar
Kr
Xenial

Attentiveness Responsibility

Fl Uup Lv Uus Uuo

Filter

Dy Ho

Diplomacy

Boilerplate

Ne

Honesty

Build Up

Leverage

Unusual
Solutions

Er Tm Yb

Earned Media

Two-way
Symmetric

YouTube

Es Fm Md No
Ethics

Framing

Media
Relations

Negotiation

Unique
opportunities

Lu
Lucid

Lr

Low Context
Communicator