Questionnaire to fetch Customer Buying Behaviour and their Satisfaction Level

1. Which age group do you belong to?

Below 25

25-40 40-58 Above 58

2. Which income group do you belong to?

Up to 1 Lakh P.A
1-3 Lakhs P.A 3-5 Lakhs P.A >5Lakhs P.A
3. Which one according to you is the best investment plan?
Shares Bank Deposits Mutual Funds Insurance Products Others
4. Do you own an Insurance Policy?
Yes No
5. Would you like to take a Life Insurance Policy?
Yes No
6. Why you would take up an Insurance Policy
Risk Coverage Tax Benefit Investment Purpose Pension Purpose
Others
7. What are the features you consider before taking an insurance policy?
Strongly
Agree
Insurance coverage
High returns
Low premium amount
Flexile withdrawals
Risk involved

Agree

Neither
agree nor
disagree

Disagree

Strongly Disagree

8. Which company you prefer to take up a policy?

LIC ICICI Bajaj Alliance IDBI Federal Others

9. Which is your preferred mode of premium payment?

Monthly Quarterly Half Yearly Annually
10. How much minimum premium you willing to pay annually?
<8000 8000-15000 15000-25000 > 25000
11. Which Insurance company policy you own?
LIC ICICI Bajaj Alliance IDBI Federal Others

12. Are you aware of IDBI Federal Life Insurance?

Yes No
13. How did you know about IDBI Federal Life Insurance?
Family and Friends
Internet
Television
Others

14.

Print ads

How do you rate the features of the insurance product offered to you by IDBI

Federal Insurance? (5- Highest, 1- Lowest)

5

Life coverage
High returns
Low premium amount
Flexible withdrawals

Extend your Satisfaction grade wise on IDBI Federal Insurance services

5
Fully
Satisfied

4
Satisfied to
certain
extend

3
Neutral

2
Unsatisfi
ed

1
Utterly
Unsatisfied

15.

Ease of accessibility to
the required services through
the Insurance Authoritys web
and external Offices
16.
Ease of contact and
communication with the
Insurance Authoritys
employees ( by phone and
email)
17.
Clarity and Accuracy of
the service procedures
18.
Our employees
efficiency and knowledge in
clearing doubts
19.
Remedying your
complaints transparently and
effectively