Questionnaire

A Study on sales Promotion of Credit Cards towards customers in HDFC Bank

1. Name:
2. Age: Below 25 25 – 35 35 – 45 45 – 55 Above 55
3. Gender: Male Female
4. Education: HSC Diploma Undergraduate Postgraduate
5. Martial Status: Married Unmarried
6. Income per month: Less than 25,000 25,000 – 50,000 50,000 – 75,000
Above 1,00,000
7. Are you a Credit card holder ? Yes No
8. How did you come to know about HDFC Bank Credit Card ?:
Self Mode Bankers Approach Relatives Advertisement
9. Why did you prefer HDFC Bank Credit card ?
Low Interest rate Easy to Handle More facilities & Services are provided
More benefits to customers
10. Does the credit card issued by the Bank gives more security?
Yes No
11. How often do you use your Credit cards?
Rarely Occasionally Frequently Very Frequently
12. For what purpose you using Credit card?
Travel Online purchace Shopping Restaurant
13. What type of credit card are you using?
HDFC Platinum Edge Credit card
HDFC Titanium Edge Credit card
HDFC Money back Credit card
Platinum plus HDFC Credit card
Platinum Times Card HDFC Card
14. Does customer care personally respond to you at all times?
Strongy Agree Agree disagree Strongy disagree
15. Is your bank credit cards are accepted to pay for personal expenses?
Yes No
16. How will you select a Credit card , Which influence you to take decisions in
Choosing?
Brand name
Personal Recommendation
Online Operation Facility
Free Gifts
Points Rewards Scheme
17. Do you normally carry a balance on you Credit card ?
Yes No
 Questionnaire
18. Does your bank gives proper records of the credit card, Credit rate
Calculations that are made?
Strongy Agree Agree disagree Strongy disagree
19. How did you usually handle your credit card balance each month?
Paid them in full
Paid more than the minimum
Paid the minimum only
Behind the Payments
20. Is there any discount facility provided in more number expencess than
other bank ?
Strongy Agree Agree disagree Strongy disagree
21. Is there more drawbacks in other bank credit card than HDFC credit card?
Strongy Agree Agree disagree Strongy disagree
22. Would you change credit card if the advances facilities are offered by
Other bank ?
Yes No
23. How would you rate your HDFC credit card?
Highly Satisfied Satisfied dissatisfied Highly dissatisfied