EFFECTIVENESS OF ADVERTISEMENT IN REAL ESTATE SURVEY

QUESTIONNAIRE
I am a student of Auro University pursuing M.B.A.. I am currently doing a survey
regarding effectiveness of advertisement in real esate sector. Please spend your
precious time by filling up this questionnaire. Your feedback will be kept confidential.
Your answers are valuable to my research. Thank you for your kind cooperation.
(** Please tick only ONE answer for each question.)

SECTION A: Background Information

1. Gender

Male Female
2. Age

18-20 21-23 23 and above

3. Race

Malay Chinese Indian others (Please specify____________)

4. Education Level

Foundation/A Level Diploma Bachelor Master

SECTION B: Perceptions on Advertisement

7. Do you believe in advertising?

Yes No
8. (i) If yes why do you think so?
________________________________________________________________
________________________________________________________________
(ii) If no why do you think so?
________________________________________________________________
________________________________________________________________

9. Do you think advertisement is important?

Yes No
10. Does these advertisement influences your shopping trend?

Yes No
11. Which media gets your intention?

Print Radio Television Word of mouth

12. What is the function of advertisement?

Proffer news
Entertainment form
Transfers belief and values to society

SECTION C: REAL ESTATE SECTOR

13. Do you think that advertisement will influence your buying behavior of real
estate?

Yes
No
14. If Yes then how much .
15. If No then why?....................................
16. Does advertisements and promotional activities makes the project more reliable?

17. Which of these factors influenced your purchasing?

The advertisement was interesting.

Curious about the product.
Wanted to imitate the actors in the advertisement.
It was a familiar product or brand.
Was already planning on the purchase of that particular product but had not
decided on a brand.
18. Level of satisfaction regarding the purchase of the product.

Very satisfied Satisfied Neutral Unsatisfied Very unsatisfied

---------This is the end of the questionnaire. Thank you for your kind cooperation--------