FTLM Activity

For this activity, you will evaluate each multimodal text with the guide questions by Suarez et al.

(2021).

1. Advertisement

Choose one advertisement below to evaluate:

Questions:

Which advertisement did you choose to evaluate? __A __B __C __D

1. What is the message?

The message of the poster is advertising an application called “Lazada”, you can see logos and some
categories and hints of some products you can see in their platform.

2. What is the purpose of the message?

The purpose of the message is to advertise their service and to encourage people to be interested in
their offered sales.

3. How is the message conveyed by the text and/or image?

The message presented demonstrated everything Lazada has to offer, including not just goods and
gadgets but also foods and supplies, and it inspired us to shop on Lazada. The images stating that we
may purchase pasta and pizza ingredients on Lazada due to a 5.5 sale and vouchers, which are mostly
for moms celebrating Mother's Day.

4. Who is the target audience of the message?

The intended audience is mothers who are celebrating Mother's Day, but they are also attracting those
who enjoy cooking and at the same time buying online.

5. What is the effect of the message being conveyed in this manner to the receiver?

The effect of this type of message is to pique the receiver's interest. They thought about their needs,
and occasionally a poster advertisement has a beneficial impact on their services.
2. Editorial Cartoon

Choose one editorial cartoon below to evaluate:

Questions:

Which advertisement did you choose to evaluate? __A __B __C __D

6. What is the message?

The message of the last image, shows about the current issues. Candidates nowadays, shows their
money in order for them to campaign their selves.

7. What is the purpose of the message?

The purpose of the message is to ensure and warn voters. Vote buying is always an issue whenever
there will be an election, some voters may think this is not acceptable but a lot of voters may think
it’s helpful and beneficial for them.

8. How is the message conveyed by the text and/or image?

The picture shows that vote buying is the way to make sound of their names. This is a trend way how
candidates how to show their wealth and names.

9. Who is the target audience of the message?

This type of editorial cartooning is intended to remind voters of their value as individuals. Also, to
those candidates that believe that holding a high position is about making a positive difference in the
community rather than just making money.

10. What is the effect of the message being conveyed in this manner to the receiver?

The place you are decided by your leaders, you must not be swayed by those who only offer money
but not offers good actions and good platforms. You need to carefully examine the leader because
everyone is affected because of your decisions as an individual.
Questions:

Which advertisement did you choose to evaluate? __A __B __C __D

11. What is the message?

The message of the infographics letter B Is all about positive and negative way to discipline a child.
There is what we call “Corporal Punishment” which can lead to a negative way of how a child will
grow but on the other hand the what we call “positive discipline” may direct them into appropriate
ways.

12. What is the purpose of the message?

The purpose of this message is differentiate the two, and analyze the most
effective way to apply to children.

13. How is the message conveyed by the text and/or image?

Parents are often confused by the concept of positive and negative consequences
so the infographics shows the difference between the two in an effective way.

14. Who is the target audience of the message?

The target audience of this message is directly to the parent or future parents. This reminds them
that the goal is for kids to learn to modify their behavior in the future.

15. What is the effect of the message being conveyed in this manner to the receiver?

The effect to the receiver is they will immediately think of how they disciplined their child.
Consequences it is important to be calm and consistent. Punishment method,
may reflect to the child’s future.