Academy of Economic Studies

Faculty of International Business and Economics

Academic year 2014-2015
Subject: Marketing in International Business
Seminar leader: Elena NICOLAE, Teaching Assistant, Ph.D. Candidate
E-mail: elena.nicolae@rei.ase.ro
1. Seminar Objectives: Strengthening key concepts in international marketing
2. Seminar Outline:
1.
Introduction seminar
2.
Case study: Disney
3.
Case study: Nestle
4.
Case study: Starnes Brenner
5.
Exercise: external market selection (1)
6.
Exercise: external market selection (2)
7.
Final seminar
All case studies and articles will be provided by the seminar leader.

3. Grading:

End of term individual examination:

Seminar activity (individual):
Applications (case studies, research assignments):
o Case studies 15%
o External market selection exercise 15%

60%
10%
30%

4. Course requirements

Teams of 3 or 4 people will be working together on the case studies and exercises. All case studies will
be presented during the seminar and also submitted in written form.

5. Bibliography:
Nicolescu, Luminia - International marketing, ASE Publishing House, Bucharest, 2005

http://biblioteca-digitala.ase.ro/biblioteca/carte2.asp?id=433&idb=