REFERENCES:

BOOKS
Battles, K. & Morrow, W.H. (2015). Sexual Identities and the Media: An
Introduction. New York City, New York: Routledge.
Bone, J. & Johnson, R. (1997). Understanding the Film: An introduction to Film
Appreciation 5th Edition. United States of America: NTC Publishing
Group, Inc.
Brewer, G. (2011). Media Psychology. London, United Kingdom: Palgrave
Macmillan.
Chafetz, J.S. (1978). Masculine, Feminine, or Human?: An Overview on the
Sociology of Gender Roles. U.S.A.: F. E. Peacock Publishers.
Giannetti, L. (1998). Understanding Movies 8th Edition. U.S.A.: Prentice Hall.
Johnson, T. J. (2013). Agenda Setting In a 2.0 World: New Agendas in
Communication. New York City, New York: Routledge.
Koslow, S. & Sasser, S. L. (). Advertising Theory. U.S.A.: Routledge.
Lo, K.C. (2010). Excess and Masculinity in Asian Cultural Productions. Hong
Kong: SUNY Press.
Phillips, W. (2004). Film: An Introduction 2nd Edition. United States of
America: Bedford St. Martins Publishing.
Pramaggione, M. & Wallis, T. (2006). Film Critical Analysis. London, United
Kingdom: Laurence King Publishing Ltd.
Prince, S. (2004). Movies and Meanings: An Introduction to Film. Indiana,
U.S.A: Pearson/Allyn and Bacon.
Shamir, M. & Travis, J. (2012). Boys Don't Cry?: Rethinking Narratives of
Masculinity and Emotion in the U.S. New York City, New York: Columbia
University Press.
Sheehan, K. B. (2013). Controversies in Contemporary Advertising 2nd
Edition. Los Angeles, California: Sage Publications.
Willey, N. (2003). Emotion and Film Theory. U.S.A.: Elsevier Science Ltd.

JOURNALS
Ivory, A.H. (2007). Sexual Orientation: A Peripheral Cue in Advertising?.
Blacksburg, Virginia.
Kareithi, P.J. (2015). Hegemonic Masculinity in Media Contents. U.S.A.:
UNESCO Pub.
Lambert, C.& White, C. (2012). Feminization of the Film. Boston,
Massachusetts.
Tsai, W.S. (2012). Gay Advertising as Negotiations: Representations of
Homosexual, Bisexual and Transgender People in Mainstream
Commercials. Austin, Texas.
Villar, A. & Sy, C. (2012). A Survey of the Persuasion Landscape. FEU
Communication Journal 2012: Vol. 8: Philippines.