MICE l loi hnh du lch kt hp hi ngh, hi tho, trin lm, t chc s kin, du lch

khen thng ca cc cng ty cho nhn vin, i tc. MICE - vit tt ca Meeting (hi
hp), Incentive (khen thng), Convention (hi ngh, hi tho) v Exhibition (trin lm).
Tn y ting Anh l Meeting Incentive Conference Event. Bi vy cc on khch
MICE thng rt ng (vi trm khch) v c bit mc chi tiu cao hn khch i tour
bnh thng (do Ban t chc cc hi ngh quc t bao gi cng t phng cho khch
khch sn 4 - 5 sao, dch v cao, tour sau hi ngh phi thit k chuyn bit theo yu
cu). MICE hin l loi hnh du lch mang li ngun thu rt ln cho ngnh du lch
cc nc.
i vi Vit Nam loi hnh du lch ny c cc cng ty trong ngnh du lch khai thc
t nhiu nm nay, bc u c kt qu kh quan. Khai thc th trng MICE l mt
trong nhng mc tiu ca chin lc pht trin ngnh du lch Vit Nam.
nh gi v tim nng pht trin MICE, on chuyn gia WTO cho rng: VN c tim
nng rt ln v nu pht trin MICE s l i th ng ngi ca Singapore (trung tm
thu ht MICE ln nht ng Nam hin nay). Cnh quan thin nhin u i, nhiu di
sn vn ha, thin nhin thuc hng k quan th gii, bi bin p, h thng khch sn,
resort pht trin Tuy nhin theo WTO MICE pht trin Vit Nam nn thnh lp
MICE Bureau (t chc xc tin pht trin MICE), xy dng chin lc marketing, ci
thin ngay h tng phc v khch MICE: visa, sn bay, h thng khch sn, trong ,
vic xc nh v tr xy dng trung tm hi ch trin lm quc t rt quan trng: n phi
gn sn bay, khch sn, thun tin i li, giao dch. Cc gii php khc phi hng vo
vic phn tch s liu thng tin th trng, thit lp chin lc thng tin qung b MICE
v xy dng website, pht trin thng mi in t, m cc lp o to ngun nhn lc
trong v ngoi nc.