Kelsey Cottrell Realty's

MARKET UPDATE
FLORISSANT, MO 63031

SAMPLE REPORT: For current report visit www.stlouisrealestatetoday.com

· Current Real Estate Market Conditions for Single Family Homes

· Trends in Pricing
· Current Levels of Supply and Demand
· Value Metrics

· Report for the week of

February 15, 2010

· Presented by Kevin Cottrell - Office of Chief Economist

Kelsey Cottrell Realty Group
www.kelseycottrell.com - info@kelseycottrell.com
314-779-3690

Powered by Altos Research LLC | www.altosresearch.com | Copyright © 2005-2009 Altos Research LLC
 City Overview Single Family Homes in

Kelsey Cottrell Realty | www.kelseycottrell.com | 314-779-3690

FLORISSANT,
MO
This Week Real-Time Market Profile Trend
The median list price in FLORISSANT, Median List Price $ 119,900 ==
MO this week is $119,900. The 816 Average List Price $ 133,123
properties have been on the market Asking Price Per Square Foot $ 90 ==
for an average of 229 days. Average Days on Market (DoM) 229 ±+

Inventory of Properties Listed 816 ==

Most Expensive Listing $ 770,000

The Market Action Index has been Least Expensive Listing $ 20,000

trending down lately, while inventory Average Age of Listing 48

is climbing. These trends imply a Percent of Properties with Price Decrease 44 %
weakening market. Percent Relisted (reset DOM) 13 %
Percent Flip (price increased) 1%
Median House Size (sq ft) 1344
Median Lot Size 8,001 - 10,000 sqft
Median Number of Bedrooms 3.0

Supply and Demand

Median Number of Bathrooms 2.0

Altos Research Value Statistics

The Market Action Index has been Market Action Index Strong Buyer's 15.8 ≠≠
trending lower for several weeks The Market Action Index answers the question "How's the Market?" By measuring
the current rate of sale versus the amount of the inventory. Index above 30
while prices have remained implies a seller's advantage. Below 30, conditions give the advantage to the
relatively stable. If inventory buyer.
continues to grow relative to
demand however, it is likely that we Trend Key: == Strong upward trend ≠≠ Strong downward trend
will see downward pressure on ±+ No change = Slight upward trend ≠ Slight downward trend
pricing.

Characteristics per Quartile

Quartile Median Price Sq. Ft. Lot Size Beds Baths Age Inventory New Absorbed DOM

0.25 - 0.50
Top/First $ 189,700 2034 acre 4.0 2.5 2 204 22 6 309 Most expensive 25% of properties

8,001 -
Upper/Second $ 129,900 1390 10,000 sqft 3.0 2.0 2 204 22 8 202 Upper-middle 25% of properties

8,001 -
Lower/Third $ 109,450 1135 10,000 sqft 3.0 2.0 2 204 18 9 216 Lower-middle 25% of properties

6,501 -
Bottom/Fourth $ 79,900 1082 8,000 sqft 3.0 1.5 58 204 24 16 188 Least expensive 25% of properties

Page 2 of 11 Monday February 15, 2010

 Single Family Homes in
City Overview
Kelsey Cottrell Realty | www.kelseycottrell.com | 314-779-3690
FLORISSANT,
MO

Median Price
This week saw relatively little price change from last week. However, prices continue to demonstrate a nice up trend over the
last several weeks.

7-day Average 90-day Average

Quartile Prices
While prices in the upper half of the market has shown essentially mixed pricing lately, the lower half of the market is trending
lower. Quartiles 3 and 4 have been in price decline in recent weeks, with Quartiles 1 and 2 remaining basically flat. Look to the
Market Action Index as a leading indicator of the bottom of the market.

First/Top Second/Upper Third/Lower Fourth/Bottom

Page 3 of 11 Monday February 15, 2010

 Single Family Homes in
City Overview
Kelsey Cottrell Realty | www.kelseycottrell.com | 314-779-3690
FLORISSANT,
MO

Price per Square Foot

The market appears to be placing an increasing premium on homes. When list prices and price per square foot consistently
increase in tandem, as they're doing now, you can often find short-term investment opportunities. Watch the Market Action
Index for persistent changes as a leading indicator for these trends to flatten or drop.

7-day Average 90-day Average

Inventory of Properties Listed for Sale

Inventory has been climbing lately. Note that rising inventory alone does not signal a weakening market. Look to the Market
Action Index and Days on Market trends to gauge whether buyer interest is keeping up with available supply.

7-day Average 90-day Average

Page 4 of 11 Monday February 15, 2010

 Single Family Homes in
City Overview
Kelsey Cottrell Realty | www.kelseycottrell.com | 314-779-3690
FLORISSANT,
MO

Market Action Index

The FLORISSANT market is currently quite strongly in the Buyer's Advantage zone (below 30). The 90-day Market Action Index
stands at 15.77. With several months of inventory available at the current sales rate, buyers should find ample choice.

90-day Average Buyers/Sellers Cutoff

Market Action Index per Quartile

Not surprisingly given the overall Market Action Index, all quartiles are in the Buyer's Market zone with several months of
inventory given the current rate of demand for homes in the quartile. Watch the quartile for changes before the overall market
shifts. Often one end of the market (e.g. the low end) will improve and signal a strengthening market before the whole group

First/Top Second/Upper Third/Lower Fourth/Bottom

Buyers/Sellers Cutoff
Residential house prices are a function of supply and demand, and market conditions can be characterized by
analyzing those factors. Watch this index for sustained changes: if the index falls into the Buyer’s Advantage
zone (below 30) for a long period, prices are likely in for a downward correction.

The Market Action Index (MAI) illustrates a blance between supply and demand using a statistical function of the
current rate of sale versus current inventory.

Page 5 of 11 Monday February 15, 2010

 Single Family Homes in
City Overview
Kelsey Cottrell Realty | www.kelseycottrell.com | 314-779-3690
FLORISSANT,
MO

Days on Market
The properties have been on the market for an average of 229 days. Half of the listings have come newly on the market in the
past 147 or so days.

7-day Average 90-day Average

Days on Market per Quartile

It is not uncommon for the higher priced homes in an area to take longer to sell than those in the lower quartiles.

First/Top Second/Upper Third/Lower Fourth/Bottom

Page 6 of 11 Monday February 15, 2010

 Neighborhood Detail Single Family Homes in

Kelsey Cottrell Realty | www.kelseycottrell.com | 314-779-3690

FLORISSANT,
MO 63031
This Week Real-Time Market Profile Trend
The median list price in FLORISSANT, Median List Price $ 109,900 ==
MO 63031 this week is $109,900. The Average List Price $ 120,263
403 properties have been on the Asking Price Per Square Foot $ 92 ±+
market for an average of 222 days. Average Days on Market (DoM) 222 ==

Inventory of Properties Listed 403 ==

Most Expensive Listing $ 649,900

Inventory and days-on-market are Least Expensive Listing $ 20,000

both trending higher recently. Average Age of Listing 110

However, the improving Market Percent of Properties with Price Decrease 49 %
Action Index implies some increased Percent Relisted (reset DOM) 13 %
demand will temper the negative Percent Flip (price increased) 2%
trends. Median House Size (sq ft) 1119
Median Lot Size 6,501 - 8,000 sqft
Median Number of Bedrooms 3.0

Supply and Demand

Median Number of Bathrooms 2.0

Altos Research Value Statistics

The Market Action Index has been Market Action Index Strong Buyer's 15.2 ==
trending lower for several weeks The Market Action Index answers the question "How's the Market?" By measuring
the current rate of sale versus the amount of the inventory. Index above 30
while prices have remained implies a seller's advantage. Below 30, conditions give the advantage to the
relatively stable. If inventory buyer.
continues to grow relative to
demand however, it is likely that we Trend Key: == Strong upward trend ≠≠ Strong downward trend
will see downward pressure on ±+ No change = Slight upward trend ≠ Slight downward trend
pricing.

Characteristics per Quartile

Quartile Median Price Sq. Ft. Lot Size Beds Baths Age Inventory New Absorbed DOM

8,001 -
Top/First $ 165,700 1818 10,000 sqft 3.0 2.5 100 15 6 277 Most expensive 25% of properties

6,501 -
Upper/Second $ 119,000 1120 8,000 sqft 3.0 2.0 1 101 11 2 219 Upper-middle 25% of properties

6,501 -
Lower/Third $ 99,900 1025 8,000 sqft 3.0 1.5 270 101 10 5 214 Lower-middle 25% of properties

6,501 -
Bottom/Fourth $ 74,000 1026 8,000 sqft 3.0 1.0 58 101 11 8 177 Least expensive 25% of properties

Page 7 of 11 Monday February 15, 2010

 Single Family Homes in
Neighborhood Detail
Kelsey Cottrell Realty | www.kelseycottrell.com | 314-779-3690
FLORISSANT,
MO 63031

Median Price
In this zip code this week saw relatively little price change from last week. However, we continue to demonstrate a nice up
trend over the last several weeks.

7-day Average 90-day Average

Quartile Prices
In the quartile market segments, we see prices in this zip code have not established strong directional correlation across the
quartiles. Quartiles 1 and 4 have been in price decline in recent weeks, with Quartiles 2 and 3 remaining basically flat. Look to
the Market Action Index as a leading indicator of the bottom of the market.

First/Top Second/Upper Third/Lower Fourth/Bottom

Page 8 of 11 Monday February 15, 2010

 Single Family Homes in
Neighborhood Detail
Kelsey Cottrell Realty | www.kelseycottrell.com | 314-779-3690
FLORISSANT,
MO 63031

Price per Square Foot

In a market where prices are rising fairly consistently, price per square foot is essentially flat. This often implies that new
homes coming on the market are pricier, and also larger than older homes. As a result the value one can buy stays the same.

7-day Average 90-day Average

Inventory of Properties Listed for Sale

Inventory has been climbing lately. Note that rising inventory alone does not signal a weakening market. Look to the Market
Action Index and Days on Market trends to gauge whether buyer interest is keeping up with available supply.

7-day Average 90-day Average

Page 9 of 11 Monday February 15, 2010

 Single Family Homes in
Neighborhood Detail
Kelsey Cottrell Realty | www.kelseycottrell.com | 314-779-3690
FLORISSANT,
MO 63031

Market Action Index

The FLORISSANT, 63031 market is currently quite strongly in the Buyer's Advantage zone (below 30). The 90-day Market Action
Index stands at 15.18. With several months of inventory available at the current sales rate, buyers should find ample choice.

90-day Average Buyers/Sellers Cutoff

Market Action Index per Quartile

Not surprisingly, all quartiles are in the Buyer's Market zone with several months of inventory given the current levels of
demand. Watch the quartiles for changes before the overall market shifts.

First/Top Second/Upper Third/Lower Fourth/Bottom

Buyers/Sellers Cutoff
Residential house prices are a function of supply and demand, and market conditions can be characterized by
analyzing those factors. Watch this index for sustained changes: if the index falls into the Buyer’s Advantage
zone (below 30) for a long period, prices are likely in for a downward correction.

The Market Action Index (MAI) illustrates a blance between supply and demand using a statistical function of the
current rate of sale versus current inventory.

Page 10 of 11 Monday February 15, 2010

 Single Family Homes in
Neighborhood Detail
Kelsey Cottrell Realty | www.kelseycottrell.com | 314-779-3690
FLORISSANT,
MO 63031

Days on Market
The properties have been on the market for an average of 222 days. Half of the listings have come newly on the market in the
past 140 or so days.

7-day Average 90-day Average

Days on Market per Quartile

It is not uncommon for the higher priced homes in an area to take longer to sell than those in the lower quartiles.

First/Top Second/Upper Third/Lower Fourth/Bottom

Page 11 of 11 Monday February 15, 2010