COLANTA S.

A
SERGIO ESCOBAR T.

COLANTA

Colanta is a company dedicated to the

processing of milk products such as:
Caramel, yogurt, cheese and butter are
produced by Colanta. Offering a variety
of milk derivatives with quality service.
With the objective of being more
competitive in the national and
international market, COLANTA has
worked really hard in aspects like
certifications.

HISTORY
In 1964, a company called Coolechera was founded in Antioquia by 64
farmers, with the support of the Ministry of Agriculture.
At first, things were not easy because Coolechera was declared in
legal bankruptcy 3 times by government during its first 10 years.
The name COLANTA was given by Jenaro Perez in 1973. On July
25th, 1976 the first liter of milk was sold by Colanta.

MARKETING
COLANTA uses different types of marketing to attract customers, for
example:
RADIO, we can find in different radio stations talking about their
products.
WEBSITES, has a page showing its products to its customers.
SOCIAL MEDIA, we can also find them on Facebook and Twitter.

THE 4 PS

PRODUCTS

Colanta's products has an excellent variety of dairy such as: milk, yogurt, candies,
butter, cheese, drinks.

PRICES

Colantas products are low prices compared to products of its competitors.

PLACES

Colanta has several distributors around America. Colanta is the main exporter of
lacteal products in Colombia.
Colanta is located in the main cities of Colombia

PROMOTIONS

Promotion of Colanta to various target customer is a vital part of its functions.

Colanta uses following promotion ways: television, newspapers, posters, internet,
social media and radio.

SWOT

STRENGHTS

Permanent productivity growth.

Highly competitive thanks to the low cost of production of the good quality of milk and the innovation
capacity of the company.
Investments in modernization and installation of plants.

WEAKNESS

Stagnation production due to weather difficulties.

Poor distribution of products in some sectors.

OPPORTUNITIES

Opportunity of new market through TLC.

Creation of new production plants in the international market.

THREATS

The low milk prices.

High level of competition at national and international market.