4.

2 Weighted Average
Aim
To find out the appropriate factor that influence brand image of Nirapara food products.
Factors influence
employee engagement

Quality

55

10

18

17

Advertisement

20

12

34

34

Price

10

48

28

14

After Sale

15

30

20

35

CALCULATION:
NET SCORE = weight of column * no of respondents
Total weight

Quality

= ((55*4)+(10*3)+(18*2)+(17*1))/10
=303/10
30.3

Advertisement

= ((20*4)+(12*3)+(34*2)+(34*1))/10
=218/10
21.8

Price

= ((10*4)+(48*3)+(28*2)+(14*1))/10
= 254/10
25.4

After Sale

= ((15*4)+(30*3)+(20*2)+(35*1))/10
= 225/10
22.5

Factors influence
Brand image

Weighted
Average

Rank

Quality

55

10

18

17

30.3

Advertisement

20

12

34

34

21.8

Price

10

48

28

14

25.4

After Sale

15

30

20

35

22.5

Inference:
From the above table, it is inferred that employees ranks, Quality is the most influencing
factor of Brand image.