ERA Shopping Park Oradea

ARGO REAL ESTATE

OPPORTUNITIES FUND
Argo Real Estate Opportunities Fund (AREOF) is a closed-end
fund that invests primarily in the commercial property markets
of SEE and CE. AREOF was floated on the London Stock
Exchange Alternative Investment Market (AIM) with 100 million
Euro in August 2006.
The Fund is managed by Argo Group Limited (AGL) an
emerging markets focused alternative asset management firm.
AGL was founded in 2000 and currently has Assets Under
Management of USD 400 million. AGL listed on AIM in 2008
and has offices in UK, Cyprus, Romania, Ukraine.
Argo Real estate opportunities fund (AREOF) IS ONE OF THE
LARGEST OWNERS OF RETAIL PARKS AND SHOPPING
CENTERS in South Eastern Europe with 340.000 sq m of retail
assets in Romania and Ukraine.

ARGO
PROJECTS
Shopping City Sibiu
GLA: 80.000 sqm
Carrefour: 12.000 sqm; Auchan:14.000 sqm
2.500 Parking lots
130 retail units
Anchors: Carrefour, Auchan, Decathlon, Baumaxx, Mobexpert,
H&M, C&A, NewYorker, Altex, Flanco, Domo

Shopping City Suceava

GLA: 47.000 sqm
Carrefour: 12.000 sqm
1.500 Parking lots
90 retail units
Anchors: Carrefour, Mobexpert, Decathlon, Baumaxx, Flanco,
Mediagalaxy, NewYorker, Takko Fashion

ERA Shopping Park Iasi

GLA: 80.000 sqm
Carrefour:15.000 sqm
2.500 Parking lots
85 retail units
Anchors: Carrefour, Praktiker, Mobexpert, Altex, Rovere, San
Francisco, Decathlon, Takko Fashion
OUTLET

ERA Shopping Park Oradea

GLA: 64.000 sqm
Carrefour:15.000 sqm
2.000 Parking lots
90 retail units
Anchors: Carrefour, Bricostore, Mobexpert, Altex, Flanco, Elvila,
Naturlich, Lem's, Pada Murre, Fox, Stock House

Riviera Shopping City, Ukraine

GLA: 80.000 sqm
Carrefour: 12.000 sqm; Real:14.000 sqm
2.500 Parking lots
170 retail units
Anchors: Carrefour, Auchan, Baumaxx, Mobexpert, H&M, C&A,
NewYorker, Reserved, Altex, Flanco, Domo

ORADEA RETAIL MAP

CURRENT SCHEME
ERA SHOPPING PARK
ERA SHOPPING PARK in insolventa, in Insolvency, en
development collective procedure first phase the
largest retail park Oradea opened in 2009, totals
approximately 64.000 sqm gross leasable area. Phase
2 opened in Q2 2012, with Phase 3 scheduled for
2013. The project serves a population of 210.000
inhabitants, with a regional catchment area of circa
600.000 inhabitants.
Excellent accessibility and visibility of the centre due to
its location at junction of the city's ring road with the road
connecting the city with Arad. The site has 430 m of
direct frontage both to Calea Aradului ring road, allowing
easy access from all parts of the city parts. The site is
located only 8 minutes' drive time from the city centre

and the public transport facilities provide direct and

constant service to the development.
The tenant range includes Bricostore (DIY), Carrefour
hypermarket and a gallery offering local retailers service
with a 3.000 sqm Altex electronic store, 4.000 sqm
Stock House unique outlet concept and established
domestic and international fashion brands.
During 2012 ERA developed a furniture and home
decorations home centre offering the largest furniture
and home decorations area in the north west of
Romania, hosting connecting the city with Arad. The site
has 430 m of direct anchors such as Mobexpert (8.000
sqm), Elvila (3.000 sqm), Naturlich (2.500 sqm), Lem's
(1.700 sqm), as well as other home goods retailers.

EXISTING SITE PLAN

ERA SHOPPING PARK

ADVANTAGES OF
ERA SHOPPING PARK ORADEA

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Strong anchors, some unique in Oradea such as

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Excellent location for outdoor and indoor events.

Mobexpert, Naturlich, Stock House, plus Carrefour,

Bricostore, Altex.
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Home Centre - the largest home&furniture centre in
ransilvania reunites brands such as Mobexpert,
Naturlich, Lems, Elvila, etc
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Large parking, wide spaces, the center is generally
appreciated for being a good location for people who
dont like crowded centers and spending time with
parking or in line at the cash register.

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Location in the proximity of one of the biggest

residential areas of the city.(Rogerius)

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Convenient shopping
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Easy to find parking places
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Sound program of events and sales promotions
organized by the centre
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Large variety of entertainment for kids (free cinema,
happy train, playground, Bombonera - mascot
workshops, table tennis club, dancing ring, etc)

FOOTFALL AND
TURNOVER OVERVIEW
Despite competition from 2 other centres within the
city, Era Shopping Park traffic has increased with 27%
in 2013 vs 2012
Hypermarket active customer number increased in
2013 with 10% following the traffic increase and the
sales campaign organized in partnership with the centre

Footfall

Mobexpert Oradea performance increased with 10%

in terms of sales, also a result of a continuous
communication of the Home Centre, the largest
home&design centre in Transilvania

CUSTOMER PROFILE
According to the 2013 survey implemented by DTZ, the
ERA customers are predominantly young families with
children, with above medium incomes. They live in the
neighborhoods close to ERA and come to shopping by car.
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90% of customers visit Carrefour.
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25% of the receipts are in range of 200-500 ron, with

money mainly being spent mostly on Food, healthcare,

clothes, cosmetics, etc
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80% of the customers are living with 15 minutes time

from the centre , white 50% of them are living in the

proximity (less than 5 minutes)

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Around 40% of the customers are living in the

proximity Rogerius district , 25% in Iosia, Centru 21%

and Nufarul 15% .
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More than 1/2 of the customers prefer weekends to

weekdays and they are attracted in principal by the

hypermarket, numerous and innovative marketing
events and promotions, proximity and wide parking area
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83% are using personal car to come to the centre

while the rest is using public transportation

CUSTOMER PROFILE
Sex

Family Income (ron)

Age

Spent per visit

CUSTOMER PROFILE
Visit frequency

Penetration areas

Visiti habit

Catchment

SITE PHOTOS
ERA SHOPPING PARK

ERA Shopping Park Oradea

62 Aradului Road
Oradea, Bihor County
Telephone: +40 359 800 180
Fax: +40 359 800 180
www.era-oradea.ro

www.argocp.com