Gosto do mundo (A taste of the world)

1.Introduction

What is Gosto do mundo? Gosto do mundo is a big, multicultural theme park, that will be located in
Porto, Portugal offering global pavilions, cultural shows, carnival rides and street food strands. Gosto
do mondo aims to offers to its customers entertaiment and intercultural awareness. We adapt to
our guests needs depending to their culture and beliefs, for example we offer for muslims halal
meat. We look at everything from the perspective of our guests. Our location will not be in the city
center of Porto because the cost will be too high and also we will not have enough space, so we will
build the park near Francisco Sá Carneiro Airport. We will provide to our customer a shuttle bus to
and from the park and also a free of charge parking if you show the proof that you bought a ticket.

The theme park is a unique experience that is both adressed to children and also to adults with so
much to see that is impossible to get bored. It combines culture of the 44 european countries and
also of 10 non european ones( United States, Mexico, Brazil, China, Japan, India, Australia, Egypt,
Jamaica ,Marocco, Thailanda, Turky, United Arab Emirates)

It will be the region’s first cultural, entertainment and shopping destination. It will be opened from
May to September.

The admission fee will be low when we will open it: 5€ to attract many customers and after the sa;es
will increase we will double it, reaching 10€ adminission fee. Also, in the first month we will offer
sales and discounts for our customers fpr the international food and souvenirs we offer.

2. Diagnosis

2.1 Internal elements

Human resources:

-selecting people from every country from our list to represent its own country

- employee will be trained and carefully recruted to hit some goals that are required from every
country

Current technology:

- smartphone theme park maps displaying attractions wait times and virtual queues — whereby
guests ask for attraction or restaurant access on an app or at a kiosk and are given a return time for a
shorter wait — can help space out visitors and reduce time standing in lines

- radio-frequency identification (RFID) wristbands allow guests to “wear” their identity and credit
card information on their wrists, while staying connected to the theme park/attraction’s database.

- VR technology customers are given VR headsets that have LED screens that will trasfer them in the
most important and popular countries from our theme park.
Finance:

- EU founding
- Gouvernment grants
- Subsidies

2.2 The market and competitors