Dark Horse Gastro-Pub

Menu Mix for Check Average and Food Cost

Menu Item

Number Sold
Menu Mix

Food Cost

Menu Price

Item's Food
Cost %

Item's
Contribution
Margin

Menu Costs

Menu
Revenue

(from cost
sheets)

(from menu)

Food Cost /
Menu Price

Menu Price Food Cost

Food Cost X
Number Sold

Menu Price X
Number Sold

Duck Nachos

15

$5.97

$13.00

45.9%

$7.03

$89.55

$195.00

Shrimp Cocktail

10

$6.04

$12.00

50.3%

$5.96

$60.40

$120.00

Citrus bruschetta

10

$4.63

$10.00

46.3%

$5.37

$46.30

$100.00

Spring Rolls

10

$3.51

$10.00

35.1%

$6.49

$35.10

$100.00

Lobster Bisque

10

$5.46

$10.00

54.6%

$4.54

$54.60

$100.00

Loaded pot. Soup

19

$1.44

$9.00

16.0%

$7.56

$27.36

$171.00

Chilled peach soup

$3.52

$9.00

39.1%

$5.48

$24.64

$63.00

Caesar salad

23

$4.11

$10.00

41.1%

$5.89

$94.53

$230.00

Delmonico

15

$8.82

$25.00

35.3%

$16.18

$132.30

$375.00

Prime rib

$17.40

$28.00

62.1%

$10.60

$156.60

$252.00

Ahi tacos

$9.69

$18.00

53.8%

$8.31

$67.83

$126.00

Bass fillet

11

$6.00

$17.00

35.3%

$11.00

$66.00

$187.00

Roasted chicken

$8.80

$17.00

51.8%

$8.20

$70.40

$136.00

Stuffed burger

13

$6.32

$16.00

39.5%

$9.68

$82.16

$208.00

Chef Special

11

$6.54

$16.00

40.9%

$9.46

$71.94

$176.00

Pulled pork

18

$2.63

$15.00

17.5%

$12.37

$47.34

$270.00

Gulf Shrimp sand.

$9.20

$17.00

54.1%

$7.80

$73.60

$136.00

Brownie

19

$2.15

$9.00

23.9%

$6.85

$40.85

$171.00

Sorbet

14

$0.98

$8.00

12.3%

$7.02

$13.72

$112.00

Strawberries

$4.47

$10.00

44.7%

$5.53

$40.23

$90.00

Peaches

$5.48

$11.00

49.8%

$5.52

$43.84

$88.00

Total Menu
Food Cost
$1,339.29

Total Menu
Revenue
$3,406.00
39.3%

Totals

Total Number
of Covers
150

Potential Food Cost %

Total Menu Food Cost

Total Menu Revenue

Average Check

Total Menu Revenue

Total Number of Covers

22.71

Dark Horse Gastro-Pub

Sales Projections: Forecasted Weekly Sales Calculation

Monday
Capacity
X % Full
Occupied Seats

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

200
80%
160

200
80%
160

200
80%
160

###
80%
160

200
80%
160

200
80%
160

200
80%
160

X Turns

1.6

1.8

1.9

2.4

3.8

4.2

2.0

Total Covers

256

280

304

384

608

672

320

Total Covers

2,824

Food
Check
Average

Beverage
Check
Average
(85/15)

Total
Check
Average

22.71

4.01

26.71

Average
Weekly
Revenue

Notes:
This projection is based on occupancy rates once the restaurant is established. These rates will be reduced in the early forecasts and will gradually increase over time to reach this
projection by the end of the first year of operations. See the first and second year detailed sales projections for those adjustments.
Food is calculated at 85% of total check average; beverage is calculated as 15% of total check average.

75,440

Dark Horse Gastro-Pub

Forecasted Sales - First Fiscal Year
Adjustments to Revenue

1
2
3
4
5
6
7
8
9
10
11
12
13

Beginning
Date
(Monday)
12/30/14
1/6/15
1/13/15
1/20/15
1/27/15
2/3/15
2/10/15
2/17/15
2/24/15
3/2/15
3/9/15
3/16/15
3/23/15

14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52

3/30/15
4/6/15
4/13/15
4/20/15
4/27/15
5/4/15
5/11/15
5/18/15
5/25/15
6/1/15
6/8/15
6/15/15
6/22/15
6/29/15
7/6/15
7/13/15
7/20/15
7/27/15
8/3/15
8/10/15
8/17/15
8/24/15
8/31/15
9/7/15
9/14/15
9/21/15
9/28/15
10/5/15
10/12/15
10/19/15
10/26/15
11/2/15
11/9/15
11/16/15
11/23/15
11/27/15
12/4/15
12/11/15
12/18/15

Week

Totals

Forecasted
Average
Holidays &
Weekly
Decreased
Special
Revenue
Occupancy
Days
$
75,440
-50%
$
(6,236)
$
75,440
-50%
$
75,440
-50%
$
75,440
-50%
$
75,440
-45%
$
75,440
-45%
$
75,440
-45%
$
21,320
$
75,440
-45%
$
6,663
$
75,440
-40%
$
75,440
-40%
$
9,328
$
75,440
-40%
$
18,655
$
75,440
-40%
$
75,440
-35%
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$

75,440
75,440
75,440
75,440
75,440
75,440
75,440
75,440
75,440
75,440
75,440
75,440
75,440
75,440
75,440
75,440
75,440
75,440
75,440
75,440
75,440
75,440
75,440
75,440
75,440
75,440
75,440
75,440
75,440
75,440
75,440
75,440
75,440
75,440
75,440
75,440
75,440
75,440
75,440

3,922,857

-35%
-35%
-35%
-30%
-30%
-30%
-30%
-25%
-25%
-25%
-25%
-20%
-20%
-20%
-20%
-15%
-15%
-15%
-15%
-10%
-10%
-10%
-10%
-5%
-5%
-5%
-5%

Notes on Special Days

New Year's Day

Valentine's Day
Mardi Gras
Texas Independence Day
St. Patrick's Day

(8,528) Easter

$
$
$

115 Administrative Professional's Day

3,998 Cinco de Mayo
19,988 Mother's Day

(3,331) Memorial Day

2,665 Father's Day

3,998 Independence Day

5,330 Labor Day / Grandparents' Day

2,665 Boss's Day

$
$

7,995 Halloween
7,995 Veteran's Day

(10,234) Thanksgiving

7,995 Black Friday

$
$

(16,203) Christmas
74,176

$
$
$
$
$
$
$
$
$
$
$
$
$

Adjusted
Revenue
31,484
37,720
37,720
37,720
41,492
41,492
62,812
48,154
45,264
54,591
63,919
45,264
49,036

$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$

40,508
49,036
49,036
52,923
56,806
72,795
52,808
56,580
53,248
56,580
59,245
60,352
60,352
64,349
60,352
64,124
64,124
64,124
64,124
67,896
67,896
67,896
73,226
71,668
71,668
71,668
71,668
75,440
78,105
75,440
83,435
83,435
75,440
65,206
75,440
83,435
75,440
75,440
59,236

3,167,198

Notes:
Decreased Occupancy: This business plan assumes that the business will open at 50% of the occupancy rates used in the weekly
revenue projection and then grow by 5% every four weeks. The revenue is adjusted each week to reflect that growth in business
toward full occupancy.
Holidays/Special Days: It is assumed that certain holidays/special days will either increase/decrease business. Those days are
noted with the +/- change in expected revenue.
Revenue by Month: This balance is carried to the Income Statement for Monthly Sales.

Revenue by Month

156,498 January

201,493 February

231,669 March

206,622 April

261,301 May

250,727 June

279,891 July

294,214 August

307,627 September

336,409 October

325,642 November

315,104 December

3,167,198

Dark Horse Gastro-Pub

Forecasted Sales - Second Fiscal Year

Month
January
February
March
April
May
June
July
August
September
October
November
December
Total

Forecasted
Monthly Revenue
$
334,089
$
301,758
$
334,089
$
323,312
$
334,089
$
323,312
$
334,089
$
334,089
$
323,312
$
334,089
$
323,312
$
334,089
$

Adjustments for
Special Days

3,933,634 $

$
$
$
$
$
$
$
$
$
$
$
$
-

Adjusted
Forecasted
Revenue
334,089
301,758
334,089
323,312
334,089
323,312
334,089
334,089
323,312
334,089
323,312
334,089

Quarterly
Total Sales

969,937

980,714

991,491

991,491

3,933,634 $ 3,933,634

Notes:
Forecasted Monthly Revenue is calculated as: Projected Weekly Revenue divided by 7 for
an average daily revenue. The average daily revenue is then multiplied by 28, 30, or 31 for the
number of days in the month.
The Quarterly Total Sales are carried to the second year Income Statement.