First Citizen Loyalty

program

Product Offering

Loyalty Program

 3.7 Million members contribute to 72 % sales

The analytics platform termed
First Insight from their Data
Warehouse Drishti helps to plan
targeted offers, brands and
communication
Generated 115 Cr incremental turnover

Card Types

Campaigns

Social Media & Apps

Facebook Most Fashionable Profile Picture
contest
#SSTWEETSTORE
Augmented Reality App real world envt. in
viewing store and promo activities.
Secret Sale for AR users.

Sweepstakes
#SSTWEETSTORE

Rewards & Benefits

Card is valid across all the Shoppers Stop Stores

Free Parking / charges can be reimbursed
Exclusive Sale Preview
Exclusive Cash Counter
Dedicated First Citizen Lounge
Free Home-Delivery of altered garments.
Instore & Outstore Offers & Discounts
Earn Reward Points Every Time You Shop
Become a First Citizen and get 100 bonus points
Membership Valid for 2 Years

Things liked about the

program

Secret Offers
With the AR app, no need to carry card.
Choose your own gift
Choose your sale date
You tube How to series
Co-branded, Citibank Titanium Card, you can earn
7 points /100 Rs.

Things not liked

The membership has fees