BrianTracy.Allrightsreserved.

Thecontents,orpartsthereof,maynotbereproducedinanyform
foranypurposewithoutthewrittenpermissionofBrianTracy.

Thereareaseriesoftechniquesyoucanpracticetoincreaseyourproductivityandperformance,and
improvetherateatwhichyougetthingsdone.Thesearemethodsusedbythehighestpaidandmost
productivepeopleineveryfield.
1. Concentrateyourpowers.Usetheprincipleofconcentrationofpower.Thisrequiresthatyou
concentrateyourtalentsandabilitieswheretheywillyieldthehighestpayofftoyouatthemoment.
Itisthekeytopersonalproductivityandisessentialtosuccessinpersonalstrategicplanning.
Incorporatestrategysessions,managersfocusonthegoalofincreasingreturnonequity(ROE).
Thepurposeofbusinessstrategyistoallocatethecompanysresourcesinsuchawaythattheyyield
thehighestpossiblefinancialreturnontheequityinvested.
HereisanotherkindofROEforyou.Insettingpersonalstrategyforyourself,yourgoalistogetthe
highestreturnonenergy.Yourjobistoallocateyourtalentsandabilitiesinsuchawaythatyou
achievethehighestpossiblereturnonthemental,emotional,andphysicalenergiesthatyouinvest
inyourwork.Yourhighestreturnonenergyisalmostalwaysthattaskwhereyoucombineyour
uniquetalentsandabilitieswiththespecificneedsofthesituation.Youthenfocusandconcentrate
singlemindedlyonthatonetask,whichisthekeytohighproductivity.
Wheneveryouhaveanewjobtodo,askyourself:Doesthisjobgivememyhighestreturnon
energyinvested?Disciplineyourselftoapplyyourskillswhereyoucanachievethegreatestresults
andrewardsforbothyourselfandyourcompany.
2. Concentratewheresuperiorresultsarepossible.Resolvetoconcentrateonthefewareaswhere
superiorperformancewillbringoutstandingresults.Usuallylessthan5percentofwhatyoudo
accountsformostofyourresults.Continuallyaskyourself,WhatcanI,andonlyI,dothat,ifdone
well,willmakearealdifference?

Disciplineyourselfnottoworkatthosetasksthat,nomatterhowwellyoudothem,cannothelp
youoradvanceyouinyourcareer.Theydonotgiveyouashighareturnonenergyassomething
else.

3. Dothingsyourebetterat.Whenyoudothingsatwhichyouexcel,yougetmoredone,makefewer
mistakes,andachievegreaterpersonalproductivity.Notonlythat,youenjoyyourworkmorewhen
youaredoingthingsthatyoudowell.Whatarethefewthingsthatyoudobetterthananyoneelse?
Whatisitthatyoudoeasilythatseemstobedifficultforothers?Focusonyouruniquetalentsand
concentrateonthosefewareaswhereyoucanachievesuperiorresults.Thisisthekeytopeak
performance.
4. Focusonopportunities.Concentrateyourstrengths,andthestrengthsofothers,onyourmajor
opportunities.Focusontheopportunitiesoftomorrow,ratherthantheproblemsofyesterday.
Concentrateyourbesttalentsandenergies,andthoseofyourbestpeople,onthosefewareas
wheremajorbreakthroughsarepossible.
BrianTracy.Allrightsreserved.Thecontents,orpartsthereof,maynotbereproducedinanyform
foranypurposewithoutthewrittenpermissionofBrianTracy.

Manycompaniesmakethemistakeofputtingtheirbestpeopletoworktosalvagethemistakesof
yesterday,ratherthandeployingthemtomaximizetheopportunitiesoftomorrow.Keepasking
yourself,Whataremybiggestopportunitiesforthefuture?WherecanImakearealbreakthrough
ifIconcentrate?
5. Fishforwhales.Fishforwhales,notminnows.Rememberthatifyoucatch1,000minnows,allyou
haveisabucketfuloffish.Butifyoucatchasinglewhale,youwillpayforthewholevoyage.
Inbusiness,youmustlookatyourmarketplaceandtrytodeterminewhoorwhatthewhalesmight
be.Youthenmakeaplantogoafterthem.Sometimes,landingonebigcustomer,orsellingone
whaleofanorder,willbeenoughtomakeabusinessorindividualsuccessful.
6. Focusonkeyresultareas.Identifythekeyresultsyouareexpectedtogetbyansweringthe
question:WhyamIonthepayroll?Onceyouveidentifiedyourkeyresultareas,workinthem
exclusively.
Eachpersonhasfivetosevenkeyresultareaswheretheycanmakeanimportantcontributionto
theirjobandtotheorganization.Itisonlywhenyouconcentrateyoureffortsonyourkeyresult
areasthatyouwillachievethemostsignificantresultspossibleforyouintheshortestperiodof
time.
7. Setandkeepdeadlines.Setdeadlinesforimportantgoalsandsticktothem.Deadlinesforceyouto
workharderandmoreeffectivelyasthedeadlineapproaches.
Agoaloranassignmentwithoutadeadlineisusuallyanexerciseinfutility.Ithasnomotivational
forcebehindit.Itcreatesnocompulsionforclosure.Itissomethingthatyoueasilyprocrastinateon
andputoffuntilthelastminute.
Setdeadlinesforeverythingyoudo.Promiseotherpeoplethatyouwillfinishcertainjobsbythe
deadline.Whenyoupromiseothers,youmotivateyourselftofulfillthepromise.Whenyouplace
yourhonorandyouregoonthelinebymakingpromisestoothers,youfindyourselfinternally
drivenandmotivatedtogetthejobdoneexactlyasyousaid,onschedule.
8. Allowenoughtime.Allowenoughtime.todoeverythingwell.Takethetimetocompletethejobin
anexcellentfashion.Practicethe30percentrule,whichsaystoalwaysallowyourselfanextra30
percentoftimetocompleteanytask.Buildinacushionforunexpecteddifficulties,delays,or
setbacks.Highlyproductiveworkersalwaysallowenoughtimetodothejobright.

9. Maintainasteadypace.Donthurryorrusharoundfranticallytogetthejobdone.Maintainaneasy
paceandworksteadily.RememberthefableofTheTortoiseandtheHare?Highlyproductive
peopleworkwithacertainrhythmthatallowsthemtoflowthroughenormousamountsofwork
withoutbecomingstressedoranxious.AsThomasCarlylesaid,Ourgreatbusinessinlifeisnotto
seewhatliesdimlyatadistance,buttodowhatliesclearlyathand.

BrianTracy.Allrightsreserved.Thecontents,orpartsthereof,maynotbereproducedinanyform
foranypurposewithoutthewrittenpermissionofBrianTracy.

Ahallmarkbehaviorofsuccessfulsalespeople,executives,andentrepreneursisthattheydoone
thingatatime.Theydothemostimportantthinginfrontofthem,andtheystaywithituntilitis
complete.Theysetprioritiesandtheysinglehandletheirtasks.
10. Thinkaboutresults.Resultorientation,theabilitytogetthingsdone,isakeyqualityofallpeak
performers.Youcandeveloptheabilitytoconcentratesinglemindedlythroughpracticeand
repetition,overandover,untilitbecomesaningrainedhabitofsuccess.Onceyoudeveloptheskill
ofgettingthingsdone,theskillwillserveyoufortherestofyourlife.

AbouttheAuthor

BrianTracyisChairmanandCEOofBrianTracyInternational,acompanyspecializinginthetrainingand
developmentofindividualsandorganizations.Briansgoalistohelpyouachieveyourpersonaland
businessgoalsfasterandeasierthanyoueverimagined.

BrianTracyhasconsultedformorethan1,000companiesandaddressedmorethan5,000,000peoplein
5,000talksandseminarsthroughouttheUS,Canadaand80othercountriesworldwide.AsaKeynote
speakerandseminarleader,headdressesmorethan250,000peopleeachyear.

Hehasstudied,researched,writtenandspokenfor30yearsinthefieldsofeconomics,history,business,
philosophyandpsychology.Heisthetopsellingauthorofover50booksthathavebeentranslatedinto
dozensoflanguages.

Hehaswrittenandproducedmorethan500audioandvideolearningprograms,includingthe
worldwide,bestsellingPsychologyofAchievement,whichhasbeentranslatedintomorethan20
languages.

HespeakstocorporateandpublicaudiencesonthesubjectsofPersonalandProfessionalDevelopment,
includingtheexecutivesandstaffofmanyofAmericaslargestcorporations.Hisexcitingtalksand
seminarsonLeadership,Selling,SelfEsteem,Goals,Strategy,CreativityandSuccessPsychologybring
aboutimmediatechangesandlongtermresults.

Priortofoundinghiscompany,BrianTracyInternational,BrianwastheChiefOperatingOfficerofa$265
milliondollardevelopmentcompany.Hehashadsuccessfulcareersinsalesandmarketing,investments,
realestatedevelopmentandsyndication,importation,distributionandmanagementconsulting.Hehas
conductedhighlevelconsultingassignmentswithseveralbilliondollarpluscorporationsinstrategic
planningandorganizationaldevelopment.

Hehastraveledandworkedinover90countriesonsixcontinents,andspeaksfourlanguages.Brianis
happilymarriedandhasfourchildren.Heisactiveincommunityandnationalaffairs,andisthe
PresidentofthreecompaniesheadquarteredinSolanaBeach,California.

BrianTracy.Allrightsreserved.Thecontents,orpartsthereof,maynotbereproducedinanyform
foranypurposewithoutthewrittenpermissionofBrianTracy.

BrianisthepresidentofBrianTracyInternational,acompanythathelpsindividualsandbusinessesofall
sizesachievepersonalandprofessionalgoals.

TolearnmoreaboutBrianTracy,pleasevisitwww.briantracy.com/AboutBrian.

IfyouhaveanyquestionsaboutBrianTracylearningprogramsandservices,pleaseemail
Support@BrianTracy.comorcall18584367300.

BrianTracyInternational
462StevensAve.Suite305
SolanaBeach,CA92075

BrianTracy.Allrightsreserved.Thecontents,orpartsthereof,maynotbereproducedinanyform
foranypurposewithoutthewrittenpermissionofBrianTracy.