Chng 1 : Cc giai on pht trin ca

thng mi in t.
Theo m hnh bc thang, mun i ln phi i theo tng nc.
1.tmdt thng tin: i-commerce
Doanh nghip c cc c im sau:
- H s bc u ng dng lp t internet qua cc ptdt ph
hp lin lc vi i tc, ban dudf l email
- Xy dng website gii thiu sn phm r nt, trnh by
thng tin mc hin din rng hn v tng tc nhiu
hn.
- DN la chn k tham gia lm thnh vin cc cng thng tin
hoc cc sn giao dch in t tng c hi tip cn khch
hng.
TM LI : ph bin rng ri thng tin: u im : DN c th
qung b rng ri hnh nh, a thng tin ti nhiu khch hng
hn .
Vn cn hn ch v th nn mi phi i su hn. Ngi ta ko h
cp n cc ng dng v gi hng hn ch mc giao
dch.
Phn bit sn giao dch v cng thng tin *:
2 chung : cty hoc dv ch qun lp ra ci m hnh sn ny l
ngi th 3( ko phi ngi mua hay ngi bn) h l trung gian t
chc dv gip bn mua v bn gp nhau v giao dch
-M hnh cng thng tin : ni cc cc thng tin u tien v doanh
nghip : ty thuc vo t kha m ng ta list ccc ni cung sn
phm . giao dch th phi va trc tip tng trang thc hin.
Sn giao dch ; thm tin ch, h tr cc doanh nghip tin hnh
giao dch trn cc sn ny.h t chc nh ch ,cho thu cc quy
hng hc cc gian hng ring, cc Dn vo y t t chc b
tr, cc giao dch phi lm trn sn lun.

-M hnh cng thng tin :thng do DN ln to, hoc do cc b

cng thng mang tnh cht quc gia. Khi mt doanh nghip
tm kim mt hng, thm nhp th trng.. tm kim cc dn
thuc th trng , h s thng tm n cc cng thng tin
quc gia c cc thng tin chi tit ca dn, cc dn trn cung
c xc minh cht lng.
Ti VN c cng ecvn l cng thng tin quc gia, ch yu l B2B :
phc v cho cc Dn ,b l cc cng ty xut nhp khu Vn .
- M hnh sn giao dch in t
Vd : B2B : alibaba.
Cc website ln thng chn nn mu trng : v n n gin
ha cc thng tin.
-mt website ang giai on 1 : th s ko c thanh ton.
2.tmdt giao dch :
DN cn c 2 2 sau :
- Trn wb phi tch hp cng c gi hng,cc cng c phn hi
gip kh mua hng v thanh ton trc tuyn.
- Lp mng ni b intranet cc phng ban trong dn c th
kt ni vs nhau d dng hn.
Intranet ko b gii hn bi bin gii quc gia : cc chi nhnh
lo campuchia c th truy cp tr s chnh Vn.
=,= nhc im :
+ di mc khch hng l thy tt v thanh ton gn, c h
tr, trong dn th c mng ni b r kh thun tin.
Giai on ny cn thiu : tmdt c k vng l thay i
hot ng kinh doanh ca h th nn ci ny cn cha .
y cn ni ti lin kt ngoi vs cc doanh nghip khc,
y cha c ci no gip dn cng tc vi dn bn ngoi
3/C-business ; thugn mi t cng tc:

n giai on ny DN i hi p dng c tmdt chuyn su

vo hu ht tt c cc lnh vc kinh doanh ca mnh : t khu
u vo ca qu trnh sn xut cho n u ra : giao hng, vn
chuyn cho khch hng v.v
y ngi ta nh gi ci mi quan h hay ci ng dng
thng mi in t ca dn vo vic lin kt hoc chia s thng
tin v cc i tc c lin quan n hot ng Dn (khch hng,
ngn hng,cc nh cung cp hoc cc t chc chnh ph//v.v.)
xy dng tmdt cp 3 i hi DN lm c cc iu sau:
+ xy dng c chun EDI ( electronic data interchange) : l
chun trao i d liu in t. v khi giai on 3, DN s trao
i ch yu vi cc i tc ca mnh qua cc thng ip d liu
EDI n hng n vic m bo s thng sut trong vic
truyn v x l thng ip d li,c th l cc h thng phn
mm DN lp t truyn ttin th c ng b vs cc i tc
hay khng??.
+ tiu ch 2 : DN c ng dng cc phn mm CRM ,SCM ERF.
V cc ni dung ny , trong gio trnh c nhc n, hy lin h vs
c c th nghin cu thm.
Ni n cp 3 : DN cn c chun EDI v phn mm chuyn dng.

Nghin cu quy trnh kinh doanh cp 3 :

DELL
(M hnh BTO ca Dell)
N n gin nhng y l mt trong s 12 m hnh mi ca th
gii bn cnh Long-tail ba trc.
Quy trnh :
1/ khch hng khi c nhu cu, ln web ca dell t hng gi
n h thng my ch ca dell : n s x l thng tin, xem coi
kho cn ko, nu ko cn th n s gi ttin ti nh cung ng, lin lc
ti xng lp sx cho khch hng.

2/ im c bit ca BTO: dell c 2 u im ln :

+ Tit kim c chi ph lu kho : khch hng t hng trc ri mi
tin hnh lp rp ra sn phm. s sane phm lu tr sn trong
kho s t i
+ C bit ha cho sn phm ca Dell.
Kh khn trong vic qun l extranet.

Mt s m hnh TMDT in
hnh:
Cc doanh nghip bh ang bn khon nn lp t,c h tr
trc tuyn no tng thu ht khch hng.

1.
Cch thc phn chia m hnh
thng mi in t:
Tiu ch phn loi

Cc loi hhnh TMT.

Hnh thc dch v

Chnh ph t ( gm cc ng
dng m chnh ph cc cho dn :
cc phn mem khai bo in
t, hi quan v,v,) , giodc
in t (ni bt e-learning..) ,
ngn hng in t, chng
khon in t

Mc phi hp, chua s v

ng dng thng tin qua mng

-Thng mi thng tin : cp 1 :

mi ch c giao tip, troa i
thng tin mt cch c bn,

M hnh doanh thu

Cng ngh kt ni mng

gia Dn vs c nhn ng tiu

dng, cha c phn hi kh
-tmdt giao dch: c s tng
tc kh vs dn ,trong ni b dn
-tmdt hp tc: gia dn vi ng
tiu dng v dn khc.
Bn hng ha amazon, ph giao
dch ebay, ph qung co
Google
Thng mi di ng

c bit l theo i tng tham gia: t 3 i tng : G , B , C :

C 9 loi hnh
Ta ch nghin cu 2 m hnh l m hnh doanh thu v i tng
tham gia.

A.

M hnh Doanh Thu: DN c th c

khi p dng TMT

Ph giao dch
Ph lin kt

Ph ng k

DN nhn khon ph khi c cc

giaodch c thc hin trn wb

Hng khch hng ti mc tiu

lin jkt, ph h nhn c l ph
dn ng hoc hoa hng
Mt website cung cp cc dch
v, thng tin m sau ng
dng tr ph s dng.( the
economist)

Ph qung co

Bn hng ha

Khng ch cc cho ng dng

nhng thng tin dch v sn
phm, m cn c nhng ni
dn c th qung co.
(vnexpress p dng : tr per
click hoc l v tr qung co)
Doanh thu chnh l bn dv
hoc sp cho khch hng.