Birds Coffee

Marketing Plan

Markus 3

Content:
1.Birds Coffee background.
2.Market overview.
3.Target customer.
4.Big Ideas
5.Marketing strategy.

Birds Coffee:
Establhed with an aim to

bring

back Specialize
real coffee

for
ppl
in
in serving real

Vietnam
coffee.
Advantages :
clean coffee resources
high-quality products

2.Market
overview:

Cafe khng
cht lng
chim a s

Khch hng
a s cha
quan tm
n cht

cha c
nhu cu
hiu v
mun

Nhng mc tiu cho

Birds Coffee
Top 3 Brand ca ngi
tiu dng

Thi quen ung caf

sch

To nhn thc cho

ngi tiu dng v
bn cht ca caf.

3.TARGET
CUSTOMER:
Tri thc tr

Nhng ngi thch ung c

ph nhng cha c kin
thc v tri nghim

Insight:

Quan tm n sc
khe.

4. Chin lc

insi
ght
BN CHA TH
CHT C!!

Tc dng ca caf tht n sc

khe con ngi
Hng dn cch nhn bit
caf tht gi.
H khng bit tm cafe
tht u?

5.Marketing Strategy:
For Birds coffee

Quy Trnh Thc Hin:

1
ATTRACT:

2
CONVERT

3
CLOSE

4
DELIGHT

 tng: to ra s thu ht quay quanh

ch : Bn cha th cht c!

1
ATTRACT:

*Ni ng bi:
a. Forum ca gii tr : VOZ hoc cc
fanpage
b. Cc knh truyn thng ,knh bo ni
ting nh kenh14.vn, vv
c. KOL : mt s ngi nh ca s mi ni,
ngi
ny thuc tng lp tri thc
*thi gian ng bi : giai on 1-4 s bt u t
ngy 27/9 30/11
*Chi ph: (dn file excel) bao gm cc gi qung
co, chi ph thu KOL v.v

Giai on 1: ng cc bi c ch
gi m:

1
ATTRACT:

V sao cafe Vit Nam c sn lng th 2 th

gii
Ti sao cafe Lt tiu chun vo
starbuck?
Nn vn ha cafe m tri thc tr cn bit.
C ph pha tp.

Giai on 2: a cc thng tin v

Caf sch :
Ti sao cafe Lt tiu chun vo
starbuck?
Phn tch khoa hc v cafe c hi
Cafe gi v s tr gi
Cafe v nn vn minh
Thng thc cafe ang l xu hng

Giai on 3 : khin ngi tr c cn st v

phong cch Caf sch

1
ATTRACT:

Da leo k v tri nghim cafe mu cnh gin

Th vui t pha cafe ti nh ca ngi ni ting
Thng thc cafe ang l xu hng
Knh truyn thng lc ny l : KOL hoc cc
fanpage ln.

Giai on 4 : Ch ra ni h c th tm
thy c ph sch:

 tng : khch hng lc ny bt u t m v phong cch cafe sch

*Cc knh thc hin:

+ landing page ca Birds Coffee
+ offline xin thng tin ti qun
+ fanpage ng qung co hoc nhng
ngi cmt trn post/video ca KOL.

CONVERT

*Mc tiu : ly c email, in thoi hoc cc

thng tin c th ca khch hng b thu ht bi bi
vit.
( yu cu bi vit c dn link ti fanpage, landing

*Cch a landing page ti

ngi quan tm:

2
CONVERT

1/Trong cc bi vit thu qung

co c tch hp dng dn ti
landing page .
2/Trn Google :
*Trong ngn hn : cng c SEO
* Trong di hn :
Pht trin blog chia s ni dung
v xut x, tin trnh sn xut,
ngh nghip barista,

*Cc tiu ch cho Landing

page:

2
CONVERT

Khu hiu Birds Coffee t ngay heading

Bring Back Real Coffee
Cc bi vit, chia s t nhng ngi chuyn
gia c ph.
n gin d s dng, ph hp thng nht
**
th ni :
vint
niCTA
dung.
mc ch : lun c khch hng ch
ti.
Thun tin : khch xem xong hoc thy
thch th c th ng k ngay.
Ni dung ca CTA : ng k sdt, email

c nhn u i : gim gi, tng

Key selling point

Hot topic : BN CHA TH CHT

C!
Tri nghim mi s tr thnh xu
hng.