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  • Handout - CDMP Unit 1 Lesson 4

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    The document discusses media consumption and provides definitions for group and individual media consumption. It gives examples of media that are consumed by groups, such as films and TV, versus media consumed individually, like books and apps. The document also discusses the primary and secondary audiences of Sesame Street as well as opinion leaders. It outlines the four areas of the Uses and Gratification theory and provides examples of media that fulfill entertainment, social interaction, information and education, and personal identity needs. Students are assigned a Photoshop task to create a poster explaining one of several media theories.

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    handout - cdmp unit 1 lesson 4

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    The document discusses media consumption and provides definitions for group and individual media consumption. It gives examples of media that are consumed by groups, such as films and TV, versus media consumed individually, like books and apps. The document also discusses the primary and secondary audiences of Sesame Street as well as opinion leaders. It outlines the four areas of the Uses and Gratification theory and provides examples of media that fulfill entertainment, social interaction, information and education, and personal identity needs. Students are assigned a Photoshop task to create a poster explaining one of several media theories.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    70 views2 pages

    Handout - CDMP Unit 1 Lesson 4

    Uploaded by

    api-295218858
    The document discusses media consumption and provides definitions for group and individual media consumption. It gives examples of media that are consumed by groups, such as films and TV, versus media consumed individually, like books and apps. The document also discusses the primary and secondary audiences of Sesame Street as well as opinion leaders. It outlines the four areas of the Uses and Gratification theory and provides examples of media that fulfill entertainment, social interaction, information and education, and personal identity needs. Students are assigned a Photoshop task to create a poster explaining one of several media theories.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Creative Digital Media Production Unit 1: Lesson 4

    What does media consumption mean?


    Sum (amount) of taken in by individual or group.

    What do you think the difference between group and individual


    consumption is?
    Group

    Individual

    Tutor definitions
    Group
    Individual
    Media consumed by a group of
    Media consumed by one person
    people at once
    Make a list of some products that are consumed by groups and some that
    are consumed by individuals.

    Group
    Films (Cinema)
    TV
    Programs
    Online games
    (multiplayer)
    Radio shows
    Music (streaming)

    Individual

    Music
    Games (Single player)
    Books
    Apps
    Social media
    Newspapers
    Magazines ( E-Zine)
    Photography

    What is a primary audience?


    Target
    whoaudience?
    give feedback. Main body
    What
    is aaudience
    secondary
    Not your target audience but still have an interest.

    With this in mind, have a think about who the primary and secondary
    audiences would be for Sesame Street?
    Primary
    Young kids about 5-7
    years old
    List some opinion leaders.

    Secondary
    Older teenagers and
    adults

    Jackspectieye
    Teachers/Lectures
    News-BBC, ITV
    What areRole
    themodels
    four areas of the Uses and Gratification theory?

    Entertainment and division


    Social interaction

    Information and education


    Personal Identity

    Can you think of/list products or platforms that use for each of the
    different uses or gratification areas? Remember some products/platforms
    may fall into more than one area.
    Entertainment and division
    Games/music
    Social interaction
    YouTube/Social media (E.g
    Facebook-comments)
    WhatsApp

    Information and education


    eStudy/BBC bit size
    Personal identity
    Football (Sky sports, Arsenal)

    Photoshop Task
    Create a poster using Photoshop explaining one of the following theories...

    Hypodermic Needle Theory


    Opinion Leader Theory
    Uses and Gratification Theory

    Please complete for Homework and upload to Weebly site.

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