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 Building and
Enhacing New
Literacies Across
the Currilum
 What is Media Literacy ?

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 MEDIA
LITERACY
 Lynch (2018) “Media” that refers to all
electronic or digital means and print or
artistic visuals used to transmit messages .
 Media Literacy is the ability to
access,analyze, evaluate ,and create media .
(Firestone, 1993)
The Ontario Ministry of
Education(1989)
 “Media” that refers to all electronic or
digital means and print or artistic visuals
used to transmit messages .
 Media Literacy is the ability to
access,analyze, evaluate ,and create
media .(Firestone, 1993)
Media Literacy therefore ,
is the ability to identtify
different types of media
from wide array of sources
and understand the
messages they bring
( Hobbs ,1997).
Roles of
Media
Literacy
Roles of
Media Literacy
 Learn to think critically.
 Becomes a smart consumer of products
and information.
 Recognize point of view.
 Create media responsibly.
 Identify the role of media in our culture.
 Understand the author’s goal .
Social Media / Web 2.0

 is currently a huge
opportunity to reach target
audience and increase
online sales(Go,2019)
Types of Social Media Websites

1. .Social Media News Websites

It entails users to submit

links to web content like
articles,videos,etc.
2.Social Media Networking Websites

 Linkedln (Social networking for

professionals)
 Facebook(Social networking for everyone)
3..Social Media Photo
and Video

 It allows users to
up-load photos
through
facebook,Instagra
m, and Pinterest
while videos
through Youtube.
4.Microblogging and Blogging Websites

 “ presence apps “- very short

messages like blogging .
 Twitter - most popular
microblogging services
 280 -character per post
5.Social Media Review Websites

 it shows how social reviews can

make or break a company or
organization.
Media and
information
Literacy (MIL)
Media and information Literacy (MIL)

 Media and information Literacy(MIL) is a

combination of knowledge ,attitude,skills,and
practices required to
access,analyze,evaluate ,use and ethical ways
that respect human rights(Moscow
Declaration on Media and information
Literacy,2012).
 The UNESCO defines it as the set of
competencies to search,critically evaluate
,use and contribute information and
media content wisely:the knowledge of
ones rights online:refraining
cyberbullying:understanding related
ethical issues:and engaging with media
and ICTs peace,etc.(UNESCO,2016)
Seven Dimensions
of MIL (Shapiron
and Hughes (1996)
Seven Dimensions of MIL (Shapiro
and Hughes (1996)

1. Tool Literacy
2. Resource Literacy
3. Social -Structural Literacy
4. Research Literacy
5. Publishing Literacy
6. Emerging Teachnology Literacy
7. Critical Literacy
Advantages and
Disadvantages of
Media
Advantages of Media

 Media educate people on health

matters,environmental conversation and others
through various forms.
 People get the latest world news in a very short time
regardless of distance .
 People can bring out their hidden talents in the
multimedia and visual arts,comedy,acting,dancing
and singing.
 Media increase knowledge learned from quiz
programs ,educational shows and other information
-giving programs .
 People feel convient in accessing information
through mobile phones.
 They become a vehicle in promoting products
towards increased sales.
 They serve as a good source of entertainment.
 Television allows electronic duplication of
information that reduces mass education costing.
 Media lead to the diffusion of diverse cultures
and cultural practices.
 They help people around the world
understand each other and respect
differences.
Disadvantages of Media

 They lead to individualism.Spending too much time

on the Internet and watching television usually
impedes socialization with friends,family and
others.
 Some media contents are not suitable for children.
 A newspaper is geographically selective.
 The increase in advertisement in television and
radio es them less attractive .
 Media can be addictive that may result in people’s
decreased productivity .
 They can cause health hazards,such as radiation
effects,poor eyesight ,hearing defects,and others.
 They may induce drugs and alcohol use.
 They can lead to personal injury by imitating the
stunts showcased in media.
 They can ruin reoutation through an anonymous
account,malicous scandals,false accusations and
rumors.
Integrating Media
Literacy in the
Curriculum
Lynch (2018) Present six ways to Integrate
Media Literacy .

1) Teach students to evaluate media.

2) Show students where to find digital resources and
databases.
3) Compare/contrast various media sources.
4) Discuss how the media edits and alters.
5) Examine the “truth” in advertisements.
6) Have students create media.
Approaches to teaching media literacy

I. Media Arts Education Approach

II. Media Literacy Movement Approach

III. Critical Media Literacy Approach

Accessing and
evaluating media
literacy work
Canada’s Center for Digital and Media Literacy
2 important steps in creating
objectives,comprehensive and meaningful
assessment and evaluation tools for media
literacy work.

 by using a rubric to assess the work of students ;

 by framing the expectations within the rubric in

terms of key concepts of media literacy.
In general ,media
literacy work can be
evaluated in three
ways:
 Based on how well the student understand the key
concepts of media literacy and specific concepts and
ideas being explored in the lesson.

 Based on the depth and quality of the student’s

inquiry and analysis of the questions raised in the
lesson ,as the well as his/her thoughtfulness in
identifying issues and questions to examine.
 Based on how well the student applies specific
technical skills associated with either the medium
being studied (movies,TV,video games,etc),the
medium used in the evaluation tool, or both.
These key concepts act as filters that any
media text has togo through in order to
critically respond.

1) Media are constructions.

2) The audience negotiates meaning.
3) Media gave commercial implications.
4) Media have social and political implications.
5) Each medium has a unique aesthetic form.
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