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  • Brand Management: Case Study Presentation

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    Rohit Kumar
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    WWF (World Wildlife Fund) is an nonprofit organization that uses branding to further its social cause of wildlife conservation. As a brand, WWF creates awareness of its mission and distinguishes itself from other organizations through its name, logo, and other identifying characteristics. WWF partners with businesses through sponsorships, financial support, licensing agreements, and other collaborations to spread its message and increase revenue to support conservation projects. Key tactics for raising awareness include direct marketing campaigns, an informative website that was recognized as the best nonprofit site, and highlighting corporate partnerships.

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    Brand

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    Brand Management

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    WWF (World Wildlife Fund) is an nonprofit organization that uses branding to further its social cause of wildlife conservation. As a brand, WWF creates awareness of its mission and distinguishes itself from other organizations through its name, logo, and other identifying characteristics. WWF partners with businesses through sponsorships, financial support, licensing agreements, and other collaborations to spread its message and increase revenue to support conservation projects. Key tactics for raising awareness include direct marketing campaigns, an informative website that was recognized as the best nonprofit site, and highlighting corporate partnerships.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    9 views8 pages

    Brand Management: Case Study Presentation

    Uploaded by

    Rohit Kumar
    WWF (World Wildlife Fund) is an nonprofit organization that uses branding to further its social cause of wildlife conservation. As a brand, WWF creates awareness of its mission and distinguishes itself from other organizations through its name, logo, and other identifying characteristics. WWF partners with businesses through sponsorships, financial support, licensing agreements, and other collaborations to spread its message and increase revenue to support conservation projects. Key tactics for raising awareness include direct marketing campaigns, an informative website that was recognized as the best nonprofit site, and highlighting corporate partnerships.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    BRAND

    MANAGEMENT
    Case Study Presentation
    Rohit Kumar
    Uroosa Tareen

    Branding a Cause: World


    Wildlife Fund
    What is a Brand?

    Brand is a name, logo, symbol, design or


    other characteristic that identifies a product
    and distinguishes from others.
    Is WWF a Brand?

    Branding
    Branding is done of a product so that it is

    different from the other product and the


    consumers buys the product hence increasing
    the revenue of the company but sometimes
    branding is done for a social cause as well
    such as WWF which is an nonprofit
    organization.

    Brand Awareness
    The extent to which consumers are familiar

    with the qualities or image of a particular


    brand of goods or services.

    Business Partnerships of
    WWF
    Conservation Partner: Major global

    sponsporships from MNCs


    Corporate Supporter: Financial support from

    large corporations
    Corporate Club: Support from local businesses
    Product Licensing: Corporate licensing

    agreements to use WWF trademarks

    How WWF spreads their message?


    Direct marketing campaigns such as win a trip

    to african safari
    Developed a website which contains all the

    information of their projects


    Website was named as the best nonprofit

    organization on internet

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