Mukund Mohan

mukund@thrisha.com
+91 998 054 2748

Guide young
entrepreneurs on how
to sell their products
and services to early
adopters

Computer Science
Masters in
Cryptography
Cisco - TCP /IP
protocol
development
Netscape - Web
developer

Software Developer

Learn to build
relationships

1.
2.

3.
4.
5.

For <this type of customer>

Who has <this type of
problem>
We offer <this solution>
Which is <different in this way>
From <other competitors>

Largest collection of
books
For booklovers
everywhere
Find titles after a few
minutes of searching
Without ever leaving
their desks
Instead of hours
driving all over town

Great Selection & Speed

http://phx.corporate-ir.net/phoenix.zhtml
?c=176060&p=irol-newsArticle&ID=1250170&
ighlight=

http://www.sap.com/southafrica/ab
out/company/boilerplate.epx

For Fortune 1000

customers
Who want to improve
customer relationships,
and create efficiencies
across their supply
chains
SAP supports unique
business processes of
over 25 industries

Automation & Cost Reduction

1.
2.
3.

4.

5.

Identify targets
Profile customers
Leverage
contacts for
introductions
Understand their
buying process
Be aware of
budgets

Marketing software
company
Target: SMB Marketers
& consultants on
LinkedIn
Constantly posting
great information,
surveys, etc.
Highlight new tips,
tricks every week

Create & nurture a

community of customers

1.
2.

3.

4.

5.

What problem do you solve?

How is the problem currently
solved?
How do you solve the problem
better?
What are the benefits of solving
the problem?
How do you price the offering?

Problem: Boutique
hotels cannot afford
digital marketing
agencies
Solution: Online digital
marketing
Benefit: Increase hotel
revenues
Pricing: Starts at $99 /
month

Quick demo, easy to use

Selling begins when the customer says no!

Figure out how the most frequent objections
and create collateral for them

1.
2.
3.
4.
5.

No need for
product
Inability to take
risk
Wont work for us
Not enough
money
No urgency

Other technical objections

1.

2.

3.

4.

Outline of the clients specific

objectives
Overview of the solution to
achieve those objectives
Pricing, Delivery timeline and
Plan
Why you are the best suited to
help achieve those objectives

 Sell

benefits to the client, not

features
Include customer testimonials
Have a great call to action

1.

2.
3.

Written
testimonial
with video
ROI case study
& success story
Target the top
5 competitors
in the same
industry

Post video
testimonials on
website, YouTube
Post case studies
on Slideshare
Provide a simple
ROI calculator on
your website

Put testimonial requests

on proposal or contract

Mukund Mohan
mukund@thrisha.com
+91 998 054 2748