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  • Business Selling

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    Kavita Singh
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    1) The document provides instructions for a business selling project where the student must imagine running a company that sells one of seven listed products. 2) The student must identify national or international clients for their product, develop a sales pitch that changes as the product moves through its life cycle, and explain how customer support needs change through the life cycle. 3) The student must also highlight how their sales pitch and efforts would change for key accounts, and the document provides formatting instructions and deadlines for the assignment.

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    About the company of laptops

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    1) The document provides instructions for a business selling project where the student must imagine running a company that sells one of seven listed products. 2) The student must identify national or international clients for their product, develop a sales pitch that changes as the product moves through its life cycle, and explain how customer support needs change through the life cycle. 3) The student must also highlight how their sales pitch and efforts would change for key accounts, and the document provides formatting instructions and deadlines for the assignment.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    2 views1 page

    Business Selling

    Uploaded by

    Kavita Singh
    1) The document provides instructions for a business selling project where the student must imagine running a company that sells one of seven listed products. 2) The student must identify national or international clients for their product, develop a sales pitch that changes as the product moves through its life cycle, and explain how customer support needs change through the life cycle. 3) The student must also highlight how their sales pitch and efforts would change for key accounts, and the document provides formatting instructions and deadlines for the assignment.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Business Selling Project

    Assume (in a B2B context) you are working with Company ABC and dealing in Product XYZ.
    Please NoteGive an imaginary name to your company depending on the product (XYZ) you pick from the
    product list mentioned below.
    1-Laptop
    2-Some popular magazine
    3-Tractors/ earth-movers /forklifts
    4-LED TV (latest technology)
    5-Wall papers
    6-Latest brain scanners
    7-Class room furniture
    You may also brand your product
    You are required to 1- Identify your clients (national/international)
    2- Develop a sales pitch as your product moves through the PLC.
    3- Elaborate how does the nature and complexity of the customer support changes through the
    PLC
    4- Highlight how will the sales pitch and other sales efforts change for your key accounts.
    IMPORTANT NOTE
    1-Word limit not to exceed 3000
    2-Use Times New Roman with 11 font size
    2-Submission date on or before April 7, 2012
    3-Viva dates from April 7 to April 09, 2012
    4-Business card of all the people who supported you in completion of the assignment need to be
    submitted for the process of vetting the reports.

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