Assignment

On
Evaluating the
productivity parameters
of a small scale retailer
Submitted to
Mr Brajesh Rawat
Submitted by
Charu gupta
MFM II sem

Introduction

Girdhar stationary and gift item

shop is a small retailer.
The location of the store is
chunabhatti ,Bhopal.
The store basically sells gifts and
stationary products.

Products
Girdhar
stationary and
gift item shop
provides a wide
variety of
products to the
customers.
Toys for kids,
chocolates,
stationary for
school children,
stationary for
office use and
other gift items
etc.

Productivity
Productivity of the space = sales per
month / area of the store in sq ft.
= 2,10,000 /
160
= 1313
Productivity of the employee =
sales per month / number of
employees
=
2,10,000 / 3
= 70000
Productivity of employees/ day =
70000 /30
=
2333.33

Continued
GMROI = Gross Margin / Average
Inventory
Average Inventory = total sales /
stock turnover
= 210000/ 4
= Rs.52,500
Gross margin = sales * Gross
margin %
= Rs.42000
GMROI = 42000/ 52500
=0.8 *100
= 80%

Parameter
Store size :- 160 square feet
Stock in the store :- they keep
around 5 lakh stock in the store.
Profit :- 20%
Stock turnover :- approximately
40 thousand weekly
Average Basket size :- 5- 7 items
Conversion ratio :- 95%
Average bill value :- Rs.500
Rs.700
Average piece value :- Rs.100

Promotions
They do not do
promotions for
the shop.
Only publicity is
done through
word of mouth.

Visual Merchandising
Lot of toys and other products are
placed outside the store.
The products inside the shop are
arranged on the shelves.
Most of the products are placed on
the floor and hung on the hangers
through a rod.

VM of the store

THANK YOU